Tamah Sherman – författare

This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.

This volume expands the discussion on the language management (LM) framework through two themes: interests and power, which are driving forces of the LM process, observable and describable at every step. It consists of thirteen contributions analyzing diverse situations in Europe, Asia, and Africa. Authors focus on a range of topics, including the role of language ideologies in various types of institutions, such as higher education institutions and language cultivation centers, the struggle to maintain minority languages, the positions of the actors involved in the process of making policies concerning foreign language teaching, or the processes that learning and choosing to use foreign languages entail. Emergent insights into the commonalities in the ways in which interests and power guide or underlie the management of language, communication, and sociocultural problems contribute significantly to the strength of LM as a sociolinguistic framework.