Tameka Winston - Böcker

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.In this book, you will learn how to: Distinguish between a "great idea" and a "marketable idea." Condense your concept into an effective "elevator pitch." Build a basic business plan. Create a marketing strategy, be it traditional, digital, or both. Establish a personal brand and portfolio that will grab the right attention.This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.In this book, you will learn how to: Distinguish between a "great idea" and a "marketable idea." Condense your concept into an effective "elevator pitch." Build a basic business plan. Create a marketing strategy, be it traditional, digital, or both. Establish a personal brand and portfolio that will grab the right attention.This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.

Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content is aligned to the ACEJMC national academic standards.