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Campaigning for Hearts and Minds
How Emotional Appeals in Political Ads Work
Av Ted Brader
Häftad, 2006
299 kr
Lägg i varukorg
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have …
