179 kr
Skickas inom 5-8 vardagar
179 kr
Skickas inom 5-8 vardagar
91 kr
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How Chuck Blazer Got Rich from-and Sold Out-the Most Powerful Cabal in World Sports
172 kr
Skickas inom 5-8 vardagar
How Chuck Blazer Got Rich From-and Sold Out-the Most Powerful Cabal in World Sports
100 kr
Läs direkt efter köp
The first inside account of the international soccer scandal that rocked the world and the American at its center—the incredible story of how a stay-at-home New York soccer dad illegally made millions off the world’s most powerful and corrupt sports organization and became an unlikely FBI whistleblower.
He was the middle-class Jewish kid from Queens who rose from local youth soccer leagues to the heights of FIFA, becoming a larger-than-life, jet-setting buccaneer—and the most notorious FBI informant in sports history. For years, Chuck Blazer skimmed over $20 million from FIFA, stashing his money in offshore accounts and real estate holdings that included a luxury apartment in Trump Tower, a South Beach condo, and a hideaway in the Bahamas. Instantly recognizable with his unruly mass of salt-and-pepper hair and matching beard—and a rotating crop of arm candy—Blazer was one of the most flamboyant figures in the glitzy social and political circles of international soccer. Over the course of thirty years, Blazer leveraged his friendships with the likes of Vladimir Putin, Hillary Clinton and Nelson Mandela, to increase his influence with the mandarins of global soccer—most notably Sepp Blatter, FIFA’s long-time godfather.
Once Blatter tapped Blazer to be the first American in almost fifty years to sit on FIFA’s executive committee, the erstwhile accountant steadily accumulated money and power—until 2013 when the FBI and IRS nabbed Blazer and charged him with fraud, money laundering, and tax evasion. In exchange for immunity, Blazer agreed to let the Feds install a microphone in his keychain to entrap his larcenous band of brothers—leading to the shocking arrest and indictment of eighteen FIFA officials for racketeering and bribery.
In this taut and suspenseful tale of white-collar crime and betrayal at the highest levels of international business, investigative reporters Mary Papenfuss and Teri Thompson draw on sources in U.S. law enforcement as well as in Blazer’s inner circle to tell the surreal tale of this astonishing character and the scandal that rocked the world.
370 kr
Läs direkt efter köp
Today''s Hottest Trends for On-the-Spot Marketing!
"A must read for media and marketers.”—Alan Cohen, CEO, OMD USA
"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."—John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
"Understanding what''s possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."—John Miller, CMO, NBC Universal TV Group
"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!"—Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited
"Beverly Macy is a true innovator and thought leader in the field of social media marketing."—Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles
About the Book
In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With The Power of Real-Time Social Media Marketing, you''ll learn how to take advantage of today''s "fluid" business environment and develop innovative ways to meet market demands. And here''s the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how:
The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in HaitiOrange County Transportation Authority engaged citizens to participate in transportation planning and useDIRE CTV boosted customer loyalty and trust by finding and solving complaints in real timeEMC transformed business processes by leveraging workforce social media proficiency and "open" behavior modelsMarketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
240 kr
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257 kr
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118 kr
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129 kr
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118 kr
Skickas
179 kr
Skickas inom 5-8 vardagar
91 kr
Läs direkt efter köp
How Chuck Blazer Got Rich from-and Sold Out-the Most Powerful Cabal in World Sports
172 kr
Skickas inom 5-8 vardagar
How Chuck Blazer Got Rich From-and Sold Out-the Most Powerful Cabal in World Sports
100 kr
Läs direkt efter köp
The first inside account of the international soccer scandal that rocked the world and the American at its center—the incredible story of how a stay-at-home New York soccer dad illegally made millions off the world’s most powerful and corrupt sports organization and became an unlikely FBI whistleblower.
He was the middle-class Jewish kid from Queens who rose from local youth soccer leagues to the heights of FIFA, becoming a larger-than-life, jet-setting buccaneer—and the most notorious FBI informant in sports history. For years, Chuck Blazer skimmed over $20 million from FIFA, stashing his money in offshore accounts and real estate holdings that included a luxury apartment in Trump Tower, a South Beach condo, and a hideaway in the Bahamas. Instantly recognizable with his unruly mass of salt-and-pepper hair and matching beard—and a rotating crop of arm candy—Blazer was one of the most flamboyant figures in the glitzy social and political circles of international soccer. Over the course of thirty years, Blazer leveraged his friendships with the likes of Vladimir Putin, Hillary Clinton and Nelson Mandela, to increase his influence with the mandarins of global soccer—most notably Sepp Blatter, FIFA’s long-time godfather.
Once Blatter tapped Blazer to be the first American in almost fifty years to sit on FIFA’s executive committee, the erstwhile accountant steadily accumulated money and power—until 2013 when the FBI and IRS nabbed Blazer and charged him with fraud, money laundering, and tax evasion. In exchange for immunity, Blazer agreed to let the Feds install a microphone in his keychain to entrap his larcenous band of brothers—leading to the shocking arrest and indictment of eighteen FIFA officials for racketeering and bribery.
In this taut and suspenseful tale of white-collar crime and betrayal at the highest levels of international business, investigative reporters Mary Papenfuss and Teri Thompson draw on sources in U.S. law enforcement as well as in Blazer’s inner circle to tell the surreal tale of this astonishing character and the scandal that rocked the world.
370 kr
Läs direkt efter köp
Today''s Hottest Trends for On-the-Spot Marketing!
"A must read for media and marketers.”—Alan Cohen, CEO, OMD USA
"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."—John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
"Understanding what''s possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."—John Miller, CMO, NBC Universal TV Group
"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!"—Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited
"Beverly Macy is a true innovator and thought leader in the field of social media marketing."—Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles
About the Book
In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With The Power of Real-Time Social Media Marketing, you''ll learn how to take advantage of today''s "fluid" business environment and develop innovative ways to meet market demands. And here''s the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how:
The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in HaitiOrange County Transportation Authority engaged citizens to participate in transportation planning and useDIRE CTV boosted customer loyalty and trust by finding and solving complaints in real timeEMC transformed business processes by leveraging workforce social media proficiency and "open" behavior modelsMarketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
240 kr
Läs direkt efter köp
257 kr
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118 kr
Skickas
118 kr
Skickas
129 kr
Skickas
118 kr
Skickas