Terry O'Reilly – författare

Canada''s most famous adman spills a career''s worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O''Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O''Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.      Following his bestselling Age of Persuasion, O''Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers'' attention. From understanding what business you''re really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.From the Hardcover edition.

The host of CBC Radio’s Under the Influence, Terry O’Reilly, uncovers the surprising power of screwing up

The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake.

In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people’s “mistakes” led to dramatic life changes--losing their jobs, their companies and often their credibility--only for them to discover new opportunities on the other shore. Other people’s mistakes seemed minor, almost insignificant--until they led to a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives.

The fear of failing often holds us back. My Best Mistake will change how you think about screwing up and will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.