Thomas L. Friedman – författare

The beginning of the twenty-first century will be remembered, Friedman argues, not for military conflicts or political events, but for a whole new age of globalization – a ‘flattening’ of the world. The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal – and competitor – of the other. The rules of the game have changed forever – but does this ‘death of distance’, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust? Friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand. The World is Flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer. In his new chapters: 'If It's Not Happening, It's Because You're Not Doing It' and 'What Happens When We All Have Dog's Hearing?' the author explores both the benefits and disadvantages of the very latest developments in global communication. The emergent popularity of blogging, pod-casting, YouTube and MySpace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of Internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality. On the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale. Identifying ours as 'The Age of Interruption', Friedman discusses the annoyance and dangers of BlackBerrys in meeting rooms, hands-free kits in conversation and using a phone or iPod whilst driving. In an age when we are always 'connected' via email or mobile phone how can we hope to concentrate on one thing without interruption? As expected the author has revitalised this new edition of The World Is Flat with timely insights into the nature of our flat world.

Thomas Friedman's phenomenal The World is Flat helped millions of people see globalization in a new way. Now he takes a fresh, provocative look at the biggest challenge facing us today - our hot, flat and crowded world.Climate change and rapid population growth mean that it's no longer possible for businesses, or the rest of us, to keep doing things the same old way. Things are going to have to change - and fast. Here Friedman provides a bold strategy for clean fuel, energy efficiency and conservation that he calls 'Code Green'. It will change everything, from what we put into our cars and see on our electricity bills to how we live our lives. Hot, Flat and Crowded is fearless, forward-looking and rich in common sense about the challenge - and the promise - of the future.

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE WORLD IS FLATWe all sense it: something big is going on. Life is speeding up, and it is dizzying. Here Thomas L. Friedman reveals the tectonic movements that are reshaping our world, how to adapt to this new age and why, sometimes, we all need to be late.'A master class ... As a guide for perplexed Westerners, this book is very hard to beat ... an honest, cohesive explanation for why the world is the way it is, without miracle cures or scapegoats' John Micklethwait, The New York Times Book Review'Wonderful ... admirably honest ... injects a badly needed dose of optimism into the modern debate' Gillian Tett, Financial Times'His main piece of advice for individuals, corporations, and countries is clear: Take a deep breath and adapt. This world isn't going to wait for you' Fortune'A humane and empathetic book' David Henkin, The Washington Post