Thomas W. Miller – författare

Now, a leader of Northwestern University''s prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.

Building on Miller''s pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis.

Starting where Miller''s widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes:

Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text''s extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R.

Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Despite the public alarm following several high-profile school shootings that occurred in the United States over the past decade, little is known about the actual incidence and characteristics of school-associated violence. School Violence and Primary Prevention grew out of a recent special issue of the Journal of Primary Prevention, which Thomas W. Miller guest edited. Understanding violence and reducing injury and death associated with violence is now, unfortunately, a major public health concern and is now a major objective of the Healthy People 2010 initiative.

School Violence and Primary Prevention covers clinical issues in treating victims of school violence and assessing children with the potential for violence. The editor will also examine the effectiveness of prevention intervention programs and offer larger policy recommendations. The book will look at environmental factors such as cultural issues on behaviors from bullying to mass school shootings. And uniquely, the book will go into topics such as sexual boundaries and body image. In all, this book aims for a theoretical and applied picture of the current state of school violence and prevention.