Thorsten Hennig-Thurau – författare
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6 produkter
Entertainment Science
Data Analytics and Practical Theory for Movies, Games, Books, and Music
Av Thorsten Hennig-Thurau, Mark B. Houston
Häftad, 2019
1126 kr
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The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous …
Entertainment Science
Data Analytics and Practical Theory for Movies, Games, Books, and Music
Av Thorsten Hennig-Thurau, Mark B. Houston
Inbunden, 2018
1573 kr
Lägg i varukorg
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous …
Entertainment Science
Data Analytics and Practical Theory for Movies, Games, Books, and Music
Av Mark B. Houston, Thorsten Hennig-Thurau
E-bok, 2018
1335 kr
Lägg i varukorg
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous …
Relationship Marketing
Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Av Thorsten Hennig-Thurau, Ursula Hansen
Inbunden, 2000
566 kr
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The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issues released by numerous journals (e. g. Journal of the Academy of Marketing Science, Journal of Strategic …
Relationship Marketing
Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Av Thorsten Hennig-Thurau, Ursula Hansen
Häftad, 2010
566 kr
Lägg i varukorg
The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issues released by numerous journals (e. g. Journal of the Academy of Marketing Science, Journal of Strategic …
Relationship Marketing
Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Av Ursula Hansen, Thorsten Hennig-Thurau
E-bok, 2013
755 kr
Lägg i varukorg
The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issues released by numerous journals (e. g. Journal of the Academy of Marketing Science, Journal of Strategic …
