Tiger Cao – författare

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2 produkter

1. 

   MARKETING STRATEGY IN THE DIGITAL AGE: APPLYING KOTLER'S STRATEGIES TO DIGITAL MARKETING

   Av Milton Kotler, Tiger Cao m. fl.

   Inbunden, 2020

   828 kr

   Lägg i varukorg

   The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their …

2. 

   MARKETING STRATEGY IN THE DIGITAL AGE: APPLYING KOTLER'S STRATEGIES TO DIGITAL MARKETING

   Av Milton Kotler, Tiger Cao m. fl.

   Häftad, 2020

   408 kr

   Lägg i varukorg

   The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their …