Tim Higgins – författare

Brought to you by Penguin. Inside the outrageous, come-from-behind story of Elon Musk and Tesla''s bid to build the world''s greatest car and the race to drive the future.Elon Musk is among the most controversial titans of Silicon Valley. To some he''s a genius and a visionary and to others he''s a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla''s worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.© Tim Higgins 2021 (P) Penguin Audio 2021

'Highly readable' Financial TimesFrom the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

Tesla is the envy of the automotive world. The first car company to be valued at $1 trillion, its electric vehicles can be found across the globe, coveted symbols of both wealth and virtue. The company's rise has elevated its CEO, the mercurial and charismatic Elon Musk, into a celebrity-not to mention making him the richest man in the world. But Tesla's success was far from guaranteed. Founded in the 2000s, the company was born from a simple but audacious vision: to create an electric car that could best any gas-guzzling competitor. Tesla wasn't the first company to try: Electric cars had been trotted out-and thrown on the scrap heap-by carmakers for more than a century. But where onlookers saw a history of failure, Musk and a small band of Silicon Valley engineers and entrepreneurs saw only opportunity. The car, they decided, was in need of disruption. So Tesla pitted itself against the biggest, fiercest business businesses in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than any on the road. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by loyal supporters. Time and time again, Musk would find himself in the public crosshairs, threatening to bring the company he had initially funded largely with his own money to the brink of collapse. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, breakdowns, and, the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds-and changed the future.