Tim P. McMahon - Böcker

Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. Taking a holistic approach to communication and leadership, the book argues that employees buy in to change when they collectively feel engaged in meaningful work that will enrich the lives of customers, employees, and investors. Based on ethnographic research, it approaches the topic through an absorbing fiction-like retelling of an organization’s successful navigation of change against the backdrop of the 2007 mortgage crisis. In doing so, it establishes a framework for leaders to understand the principles behind how and why buy-in is generated in organizations. This unique approach allows readers to visualize leadership communication principles in practice.Fostering Employee Buy-in is ideal as a supplementary text in introductory leadership communication, management, and business courses or as a text for new leaders interested in inspiring organizational change.

Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. Taking a holistic approach to communication and leadership, the book argues that employees buy in to change when they collectively feel engaged in meaningful work that will enrich the lives of customers, employees, and investors. Based on ethnographic research, it approaches the topic through an absorbing fiction-like retelling of an organization’s successful navigation of change against the backdrop of the 2007 mortgage crisis. In doing so, it establishes a framework for leaders to understand the principles behind how and why buy-in is generated in organizations. This unique approach allows readers to visualize leadership communication principles in practice.Fostering Employee Buy-in is ideal as a supplementary text in introductory leadership communication, management, and business courses or as a text for new leaders interested in inspiring organizational change.

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers.This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers.This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.

Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.Offering a step-by-step process for identifying objectives, understanding stakeholder requirements, and creating business process maps, this guide helps readers confidently navigate the Martech landscape and make informed decisions. Each chapter includes key definitions to clarify technical concepts and terms, extensive notes to provide background and context, and discussion questions to encourage critical thinking and conceptual understanding. Real-world mini-cases and a thoroughly developed case study about an Indian pharmaceutical firm that successfully implemented a Martech makeover help students relate theory to practice.Providing the knowledge and tools needed to harness Martech effectively, this text is recommended reading for postgraduate and executive education students studying digital marketing strategy, business process management, and digital business more generally, as well as Marketing professionals. It is rooted in the author’s extensive background in managing marketing in big firms and small.Supplementary resources include an Instructor’s Manual, Lecture Slides, Exam Questions, and In-class Exercises and are available at martechmgt.com.