*** Now a Sunday Times bestseller! *** Life can feel overwhelming, but it doesn’t have to be. You can make the change – starting with your own brain chemistry. 'If you want to buy just one book this year to make your life better…Get this one. And live by it.’ – Chris Evans, as heard on The Chris Evans Breakfast Show, Virgin Radio***Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.In The DOSE Effect, neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.Unlock your brain’s four key chemicals and discover the powers of:DOPAMINE to get motivated and stay drivenOXYTOCIN to build deeper connections with othersSEROTONIN to boost your energy and moodENDORPHINS to destress and find calmTJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health so you can feel happier and healthier in your everyday life.If you're a growth-oriented, forward-looking reader of guides like Atomic Habits, The Subtle Art of Not Giving a F*uck and Why Has Nobody Told Me This Before?, this is the book you need to get your hands on next so you can start changing your life today. *** Readers worldwide are raving:'This is the book all parents need in their lives.' – This Morning'This book will help you find more motivation, create deeper connections, energise your body and destress your mind.’ – Jay Shetty, author of Think Like a Monk‘The best book I’ve read on this subject.’ – Dr. Julie Smith, author of Why Has Nobody Told Me This Before?'Simple, smart, and genuinely life-changing – TJ knows how to get you feeling good again.’ – Jamie Laing TO BE SOLD IN 19 DIFFERENT LANGUAGES! The paperback edition of TJ Power's book The DOSE Effect was a Sunday Times bestseller w/c 11-01-2026.The paperback edition of TJ Power's book The DOSE Effect was a No. 1 Sunday Times bestseller w/c 16-03-2026.

A neuroscientist’s powerful framework for enhancing quality of life through the regulation of four key hormones: Dopamine, Oxytocin, Serotonin, and Endorphins (DOSE).

The brain’s ability to change and adapt is one of the most powerful tools we can harness to improve our lives. Renowned neuroscientist and co-founder of Neurify, Tj Power, believes in the human ability to optimize and rewire brain chemistry to unlock one’s full potential. However, to do so, one must first implement a series of practical, life-changing strategies.

The DOSE Effect reveals the secrets of our brain chemistry, offering simple and accessible ways to make modifications to your lifestyle that can transform your brain. Drawing on cutting-edge science, Power explores how biohacking your brain can not only enhance cognitive performance but also improve the aspects of your life that ultimately control a happier, healthier, and more productive lifestyle.

The DOSE Effect proves the intrinsic connection between lifestyle factors and mental and physical well-being. Split into four sections, this essential guidebook provides the most effective techniques for understanding the key hormones that rule our thinking and our behaviors:

Dopamine: your motivation and attention chemicalOxytocin: your relationships and confidence chemicalSerotonin: your mood and energy levels chemicalEndorphins: your stress reduction chemical

Research-driven and deeply inspiring, Power’s revolutionary strategies allow readers to harness behaviors and practices to improve mental health, manage stress, elevate mood, and promote overall wellness. His key findings include the influence of effortful activity on Dopamine production, the significance of social connection in Oxytocin levels, the value of connecting with nature and maintaining gut health for optimal Serotonin levels, and the beneficial effects of physical exertion and laughter on Endorphins release. You have everything you need to optimize your brain chemistry—this groundbreaking book shows you how.

SMALL HABITS TO BOOST YOUR BRAIN CHEMISTRY 'This is the book all parents need in their lives.' – This Morning'If you want to buy just one book this year to make your life better…Get this one. And live by it.’ – Chris Evans, as heard on The Chris Evans Breakfast Show, Virgin Radio'This book will help you find more motivation, create deeper connections, energise your body and destress your mind.’ – Jay Shetty, author of Think Like a Monk‘The best book I’ve read on this subject.’ – Dr. Julie Smith, author of Why Has Nobody Told Me This Before? TO BE SOLD IN 19 DIFFERENT LANGUAGES! ***Life can feel overwhelming, but it doesn’t have to be.Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.In The DOSE Effect, Neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.Unlock your brain’s four key chemicals and discover the powers of:DOPAMINE to get motivated and stay drivenOXYTOCIN to build deeper connections with othersSEROTONIN to boost your energy and moodENDORPHINS to destress and find calmTJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health.

SMALL HABITS TO BOOST YOUR BRAIN CHEMISTRY''This is the book all parents need in their lives.'' – This Morning''If you want to buy just one book this year to make your life better…Get this one. And live by it.’ – Chris Evans, as heard on The Chris Evans Breakfast Show, Virgin Radio''This book will help you find more motivation, create deeper connections, energise your body and destress your mind.’ – Jay Shetty, author of Think Like a Monk‘The best book I’ve read on this subject.’ – Dr. Julie Smith, author of Why Has Nobody Told Me This Before?TO BE SOLD IN 19 DIFFERENT LANGUAGES!***Life can feel overwhelming, but it doesn’t have to be.Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.In The DOSE Effect, Neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.Unlock your brain’s four key chemicals and discover the powers of:DOPAMINE to get motivated and stay drivenOXYTOCIN to build deeper connections with othersSEROTONIN to boost your energy and moodENDORPHINS to destress and find calmTJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health.

SMALL HABITS TO BOOST YOUR BRAIN CHEMISTRY 'This is the book all parents need in their lives.' – This Morning'If you want to buy just one book this year to make your life better…Get this one. And live by it.’ – Chris Evans, as heard on The Chris Evans Breakfast Show, Virgin Radio'This book will help you find more motivation, create deeper connections, energise your body and destress your mind.’ – Jay Shetty, author of Think Like a Monk‘The best book I’ve read on this subject.’ – Dr. Julie Smith, author of Why Has Nobody Told Me This Before? TO BE SOLD IN 19 DIFFERENT LANGUAGES! ***Life can feel overwhelming, but it doesn’t have to be.Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.In The DOSE Effect, Neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.Unlock your brain’s four key chemicals and discover the powers of:DOPAMINE to get motivated and stay drivenOXYTOCIN to build deeper connections with othersSEROTONIN to boost your energy and moodENDORPHINS to destress and find calmTJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health.

El neurocientífico TJ Power explora en El efecto DOSE la capacidad del cerebro para cambiar y cómo al jaquear su biología lograremos mejorar nuestro desempeño cognitivo, además de otros aspectos de nuestra vida que influyen en cómo nos sentimos. Power nos revela los secretos de nuestra química cerebral para ofrecernos estrategias sencillas y accesibles a todos con las que resetear y equilibrar nuestro cerebro a través de hábitos diarios que pueden llevarnos a tener una vida más feliz, sana y productiva.Con el respaldo de las investigaciones más innovadoras en neurociencia, este libro nos enseña las principales funciones de los químicos cerebrales en nuestro bienestar, qué sensaciones experimentamos cuando los niveles de estos son bajos y cómo identificar sus desencadenantes. Al entender todo esto, conseguiremos sacarle el máximo partido a su poder:DOPAMINA: El químico de la motivación y la atención.OXITOCINA: El químico de las relaciones y la confianza.SEROTONINA: El químico del estado de humor y los niveles de energía.ENDORFINAS: El químico para reducir el estrés.«Una guía fantástica para entender y aprovechar la química de nuestro cerebro. Power hace que la neurociencia sea accesible y divertida». LORI GOT TLIEB, autora superventas de The New York Times«Desbloquea tu cerebro y alcanza tu mejor versión con este maravilloso libro». MO GAWDAT, autor del superventas El algoritmo de la felicidad«Este libro te ayudará a encontrar más motivación, crear conexiones más profundas, darle energía a tu cuerpo y desestresar la mente». JAY SHET T Y, autor superventas n.º 1 de The New York Times

*** Now a Sunday Times bestseller! *** Life can feel overwhelming, but it doesn’t have to be. You can make the change – starting with your own brain chemistry. 'If you want to buy just one book this year to make your life better…Get this one. And live by it.’ – Chris Evans, as heard on The Chris Evans Breakfast Show, Virgin Radio***Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.In The DOSE Effect, neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.Unlock your brain’s four key chemicals and discover the powers of:DOPAMINE to get motivated and stay drivenOXYTOCIN to build deeper connections with othersSEROTONIN to boost your energy and moodENDORPHINS to destress and find calmTJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health so you can feel happier and healthier in your everyday life.If you're a growth-oriented, forward-looking reader of guides like Atomic Habits, The Subtle Art of Not Giving a F*uck and Why Has Nobody Told Me This Before?, this is the book you need to get your hands on next so you can start changing your life today. *** Readers worldwide are raving:'This is the book all parents need in their lives.' – This Morning'This book will help you find more motivation, create deeper connections, energise your body and destress your mind.’ – Jay Shetty, author of Think Like a Monk‘The best book I’ve read on this subject.’ – Dr. Julie Smith, author of Why Has Nobody Told Me This Before?'Simple, smart, and genuinely life-changing – TJ knows how to get you feeling good again.’ – Jamie Laing TO BE SOLD IN 19 DIFFERENT LANGUAGES! The paperback edition of TJ Power's book The DOSE Effect was a Sunday Times bestseller w/c 11-01-2026.The paperback edition of TJ Power's book The DOSE Effect was a No. 1 Sunday Times bestseller w/c 16-03-2026.

A neuroscientist’s powerful framework for enhancing quality of life through the regulation of four key hormones: Dopamine, Oxytocin, Serotonin, and Endorphins (DOSE).

The brain’s ability to change and adapt is one of the most powerful tools we can harness to improve our lives. Renowned neuroscientist and co-founder of Neurify, Tj Power, believes in the human ability to optimize and rewire brain chemistry to unlock one’s full potential. However, to do so, one must first implement a series of practical, life-changing strategies.

The DOSE Effect reveals the secrets of our brain chemistry, offering simple and accessible ways to make modifications to your lifestyle that can transform your brain. Drawing on cutting-edge science, Power explores how biohacking your brain can not only enhance cognitive performance but also improve the aspects of your life that ultimately control a happier, healthier, and more productive lifestyle.

The DOSE Effect proves the intrinsic connection between lifestyle factors and mental and physical well-being. Split into four sections, this essential guidebook provides the most effective techniques for understanding the key hormones that rule our thinking and our behaviors:

Dopamine: your motivation and attention chemicalOxytocin: your relationships and confidence chemicalSerotonin: your mood and energy levels chemicalEndorphins: your stress reduction chemical

Research-driven and deeply inspiring, Power’s revolutionary strategies allow readers to harness behaviors and practices to improve mental health, manage stress, elevate mood, and promote overall wellness. His key findings include the influence of effortful activity on Dopamine production, the significance of social connection in Oxytocin levels, the value of connecting with nature and maintaining gut health for optimal Serotonin levels, and the beneficial effects of physical exertion and laughter on Endorphins release. You have everything you need to optimize your brain chemistry—this groundbreaking book shows you how.

SMALL HABITS TO BOOST YOUR BRAIN CHEMISTRY 'This is the book all parents need in their lives.' – This Morning'If you want to buy just one book this year to make your life better…Get this one. And live by it.’ – Chris Evans, as heard on The Chris Evans Breakfast Show, Virgin Radio'This book will help you find more motivation, create deeper connections, energise your body and destress your mind.’ – Jay Shetty, author of Think Like a Monk‘The best book I’ve read on this subject.’ – Dr. Julie Smith, author of Why Has Nobody Told Me This Before? TO BE SOLD IN 19 DIFFERENT LANGUAGES! ***Life can feel overwhelming, but it doesn’t have to be.Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.In The DOSE Effect, Neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.Unlock your brain’s four key chemicals and discover the powers of:DOPAMINE to get motivated and stay drivenOXYTOCIN to build deeper connections with othersSEROTONIN to boost your energy and moodENDORPHINS to destress and find calmTJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health.

SMALL HABITS TO BOOST YOUR BRAIN CHEMISTRY''This is the book all parents need in their lives.'' – This Morning''If you want to buy just one book this year to make your life better…Get this one. And live by it.’ – Chris Evans, as heard on The Chris Evans Breakfast Show, Virgin Radio''This book will help you find more motivation, create deeper connections, energise your body and destress your mind.’ – Jay Shetty, author of Think Like a Monk‘The best book I’ve read on this subject.’ – Dr. Julie Smith, author of Why Has Nobody Told Me This Before?TO BE SOLD IN 19 DIFFERENT LANGUAGES!***Life can feel overwhelming, but it doesn’t have to be.Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.In The DOSE Effect, Neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.Unlock your brain’s four key chemicals and discover the powers of:DOPAMINE to get motivated and stay drivenOXYTOCIN to build deeper connections with othersSEROTONIN to boost your energy and moodENDORPHINS to destress and find calmTJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health.

SMALL HABITS TO BOOST YOUR BRAIN CHEMISTRY 'This is the book all parents need in their lives.' – This Morning'If you want to buy just one book this year to make your life better…Get this one. And live by it.’ – Chris Evans, as heard on The Chris Evans Breakfast Show, Virgin Radio'This book will help you find more motivation, create deeper connections, energise your body and destress your mind.’ – Jay Shetty, author of Think Like a Monk‘The best book I’ve read on this subject.’ – Dr. Julie Smith, author of Why Has Nobody Told Me This Before? TO BE SOLD IN 19 DIFFERENT LANGUAGES! ***Life can feel overwhelming, but it doesn’t have to be.Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.In The DOSE Effect, Neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.Unlock your brain’s four key chemicals and discover the powers of:DOPAMINE to get motivated and stay drivenOXYTOCIN to build deeper connections with othersSEROTONIN to boost your energy and moodENDORPHINS to destress and find calmTJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health.

El neurocientífico TJ Power explora en El efecto DOSE la capacidad del cerebro para cambiar y cómo al jaquear su biología lograremos mejorar nuestro desempeño cognitivo, además de otros aspectos de nuestra vida que influyen en cómo nos sentimos. Power nos revela los secretos de nuestra química cerebral para ofrecernos estrategias sencillas y accesibles a todos con las que resetear y equilibrar nuestro cerebro a través de hábitos diarios que pueden llevarnos a tener una vida más feliz, sana y productiva.Con el respaldo de las investigaciones más innovadoras en neurociencia, este libro nos enseña las principales funciones de los químicos cerebrales en nuestro bienestar, qué sensaciones experimentamos cuando los niveles de estos son bajos y cómo identificar sus desencadenantes. Al entender todo esto, conseguiremos sacarle el máximo partido a su poder:DOPAMINA: El químico de la motivación y la atención.OXITOCINA: El químico de las relaciones y la confianza.SEROTONINA: El químico del estado de humor y los niveles de energía.ENDORFINAS: El químico para reducir el estrés.«Una guía fantástica para entender y aprovechar la química de nuestro cerebro. Power hace que la neurociencia sea accesible y divertida». LORI GOT TLIEB, autora superventas de The New York Times«Desbloquea tu cerebro y alcanza tu mejor versión con este maravilloso libro». MO GAWDAT, autor del superventas El algoritmo de la felicidad«Este libro te ayudará a encontrar más motivación, crear conexiones más profundas, darle energía a tu cuerpo y desestresar la mente». JAY SHET T Y, autor superventas n.º 1 de The New York Times