We live in an age where CEOs draw more attention than ever before. The CEOs profiled in this book are legends familiar even to all readers, icons in and after their lifetimes, and readers will eagerly devour their lives. Todd Buchholz profiles these leaders so that we can learn from them. The featured CEOs were not candidates for sainthood. Many of them knew 'god' only as a prefix to - 'dammit'. But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Readers have a hunger to learn more about CEOs who do things right and can hold onto their jobs during challenging times.

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc''s plan for McDonald''s thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc''s hard-won lessons? How did Walt Disney''s most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks''s doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM''s chips on computing, when his father thought it could be a losing idea? We learn about these CEOs'' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs'' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz''s New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

In this bold history and manifesto, a former White House director of economic policy exposes the economic, political, and cultural cracks that wealthy nations face and makes the case for transforming those same vulnerabilities into sources of strength—and the foundation of a national renewal.America and other developed countries, including Germany, Japan, France, and Great Britain are in desperate straits. The loss of community, a contracting jobs market, immigration fears, rising globalization, and poisonous partisanship—the adverse price of unprecedented prosperity—are pushing these nations to the brink.Acclaimed author, economist, hedge fund manager, and presidential advisor Todd G. Buchholz argues that without a sense of common purpose and shared identity, nations can collapse. The signs are everywhere: Reckless financial markets encourage people to gamble with other people''s money. A coddling educational culture removes the stigma of underachievement. Community traditions such as American Legion cookouts and patriotic parades are derided as corny or jingoistic. Newcomers are watched with suspicion and contempt.As Buchholz makes clear, the United States is not the first country to suffer these fissures. In The Price of Prosperity he examines the fates of previous empires—those that have fallen as well as those extricated from near-collapse and the ruins of war thanks to the vision and efforts of strong leaders. He then identifies what great leaders do to fend off the forces that tear nations apart.Is the loss of empire inevitable? No. Can a community spirit be restored in the U.S. and in Europe? The answer is a resounding yes. We cannot retrieve the jobs of our grandparents, but we can embrace uniquely American traditions, while building new foundations for growth and change. Buchholz offers a roadmap to recovery, and calls for a revival of national pride and patriotism to help us come together once again to protect the nation and ensure our future.

What is the GDP, and what does it mean? Why does the stock market go down when interest rates go up? What causes a dreaded recession?Economics impacts everyone's life, but most people take on faith what they read in the newspaper. Now, for anyone who doesn't know much about economics, noted economist Todd Buchholz explains it all simply and clearly. With refreshing wit and irreverence, Buchholz takes readers by the hand and reveals the basic rules behind everything from food prices to trade deficits. Instead of complicated graphs and charts he uses examples from contemporary life and popular culture to demonstrate the principles at work. By cutting through the arcane musings of academicians, the jargon of analysts and advisors, and the rhetoric of politicians, he gives us a precise and accessible understanding of economic ideas, actions, and consequences as they actually exist in the here and now.Here are some of the heretofore unintelligible ideas he helps us to understand: what causes or combats inflation, and why it is so feared; what moves stocks and bonds up and down—and how to invest wisely and safely; whether it is good or bad to "protect" America from foreign goods—and what happens when we do and when we don't; what exactly Social Security is, and whether government spending is good or bad—and how dangerous the national debt is or isn't.In today's confusing economic climate, it has never been more important for everyone from homemakers to small-business owners to individual investors and middle managers to understand the forces at work.

An entertaining and accessible introduction to great economic thinkers throughout history, now in its 4th edition with updates and commentary about Obama and Trump economic policies, the 2008 recession and the 2020 'great cessation,' and many other contemporary, timely topics.

"If you read only one economics book this year, read this one.”—Larry Summers, Secretary of the Treasury for President Clinton, Director of the National Economic Council for President ObamaThe classic introduction to economic thought, now updated in time for the publication of New Ideas from Dead CEOs This entertaining and accessible introduction to the great economic thinkers throughout history—Adam Smith, John Stuart Mill, Karl Marx, John Maynard Keynes, and more—shows how their ideas still apply to our modern world. In this revised edition, renowned economist Todd Buchholz offers an insightful and informed perspective on key economic issues in the new millennium: increasing demand for energy, the rise of China, international trade, aging populations, health care, and the effects of global warming. New Ideas from Dead Economists is a fascinating guide to understanding both the evolution of economic theory and our complex contemporary economy.From the Trade Paperback edition.

We think we will be happy when we have some downtime-when we can finally go on vacation, disconnect, shut down. But in this provocative book, Todd Buchholz will convince you that what you really want is to chase your tail-even if you never catch it. Weaving in everything from neuroeconomics to evolutionary biology to renaissance art to General Motors, Buchholz will convince you that the race to compete has not only made us taller and smarter, it''s what we love and need. Among the book''s many counterintuitive takeaways are: * Put off retirement-it can make you stupid. * We all need to be control freaks. * In-house competition is actually great for morale. * Never let the ninth place team take home a trophy. Witty, breezy, and very funny, Todd Buchholz shows that it''s the race itself that literally delivers the rush, even if we never reach the finish line.

We live in an age where CEOs draw more attention than ever before. The CEOs profiled in this book are legends familiar even to all readers, icons in and after their lifetimes, and readers will eagerly devour their lives. Todd Buchholz profiles these leaders so that we can learn from them. The featured CEOs were not candidates for sainthood. Many of them knew 'god' only as a prefix to - 'dammit'. But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Readers have a hunger to learn more about CEOs who do things right and can hold onto their jobs during challenging times.

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc''s plan for McDonald''s thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc''s hard-won lessons? How did Walt Disney''s most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks''s doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM''s chips on computing, when his father thought it could be a losing idea? We learn about these CEOs'' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs'' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz''s New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

In this bold history and manifesto, a former White House director of economic policy exposes the economic, political, and cultural cracks that wealthy nations face and makes the case for transforming those same vulnerabilities into sources of strength—and the foundation of a national renewal.America and other developed countries, including Germany, Japan, France, and Great Britain are in desperate straits. The loss of community, a contracting jobs market, immigration fears, rising globalization, and poisonous partisanship—the adverse price of unprecedented prosperity—are pushing these nations to the brink.Acclaimed author, economist, hedge fund manager, and presidential advisor Todd G. Buchholz argues that without a sense of common purpose and shared identity, nations can collapse. The signs are everywhere: Reckless financial markets encourage people to gamble with other people''s money. A coddling educational culture removes the stigma of underachievement. Community traditions such as American Legion cookouts and patriotic parades are derided as corny or jingoistic. Newcomers are watched with suspicion and contempt.As Buchholz makes clear, the United States is not the first country to suffer these fissures. In The Price of Prosperity he examines the fates of previous empires—those that have fallen as well as those extricated from near-collapse and the ruins of war thanks to the vision and efforts of strong leaders. He then identifies what great leaders do to fend off the forces that tear nations apart.Is the loss of empire inevitable? No. Can a community spirit be restored in the U.S. and in Europe? The answer is a resounding yes. We cannot retrieve the jobs of our grandparents, but we can embrace uniquely American traditions, while building new foundations for growth and change. Buchholz offers a roadmap to recovery, and calls for a revival of national pride and patriotism to help us come together once again to protect the nation and ensure our future.

What is the GDP, and what does it mean? Why does the stock market go down when interest rates go up? What causes a dreaded recession?Economics impacts everyone's life, but most people take on faith what they read in the newspaper. Now, for anyone who doesn't know much about economics, noted economist Todd Buchholz explains it all simply and clearly. With refreshing wit and irreverence, Buchholz takes readers by the hand and reveals the basic rules behind everything from food prices to trade deficits. Instead of complicated graphs and charts he uses examples from contemporary life and popular culture to demonstrate the principles at work. By cutting through the arcane musings of academicians, the jargon of analysts and advisors, and the rhetoric of politicians, he gives us a precise and accessible understanding of economic ideas, actions, and consequences as they actually exist in the here and now.Here are some of the heretofore unintelligible ideas he helps us to understand: what causes or combats inflation, and why it is so feared; what moves stocks and bonds up and down—and how to invest wisely and safely; whether it is good or bad to "protect" America from foreign goods—and what happens when we do and when we don't; what exactly Social Security is, and whether government spending is good or bad—and how dangerous the national debt is or isn't.In today's confusing economic climate, it has never been more important for everyone from homemakers to small-business owners to individual investors and middle managers to understand the forces at work.

An entertaining and accessible introduction to great economic thinkers throughout history, now in its 4th edition with updates and commentary about Obama and Trump economic policies, the 2008 recession and the 2020 'great cessation,' and many other contemporary, timely topics.

"If you read only one economics book this year, read this one.”—Larry Summers, Secretary of the Treasury for President Clinton, Director of the National Economic Council for President ObamaThe classic introduction to economic thought, now updated in time for the publication of New Ideas from Dead CEOs This entertaining and accessible introduction to the great economic thinkers throughout history—Adam Smith, John Stuart Mill, Karl Marx, John Maynard Keynes, and more—shows how their ideas still apply to our modern world. In this revised edition, renowned economist Todd Buchholz offers an insightful and informed perspective on key economic issues in the new millennium: increasing demand for energy, the rise of China, international trade, aging populations, health care, and the effects of global warming. New Ideas from Dead Economists is a fascinating guide to understanding both the evolution of economic theory and our complex contemporary economy.From the Trade Paperback edition.

We think we will be happy when we have some downtime-when we can finally go on vacation, disconnect, shut down. But in this provocative book, Todd Buchholz will convince you that what you really want is to chase your tail-even if you never catch it. Weaving in everything from neuroeconomics to evolutionary biology to renaissance art to General Motors, Buchholz will convince you that the race to compete has not only made us taller and smarter, it''s what we love and need. Among the book''s many counterintuitive takeaways are: * Put off retirement-it can make you stupid. * We all need to be control freaks. * In-house competition is actually great for morale. * Never let the ninth place team take home a trophy. Witty, breezy, and very funny, Todd Buchholz shows that it''s the race itself that literally delivers the rush, even if we never reach the finish line.