Tom Altstiel – författare
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2 produkter
Advertising Creative
Strategy, Copy, and Design
Av Tom Altstiel, Jean M. Grow m. fl.
Häftad, 2022
1925 kr
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Advertising Creative , Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights …
Advertising Creative
Strategy, Copy, and Design
Av Marcel Jennings, Jean Grow m. fl.
E-bok, 2019
1100 kr
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Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, …