Tom Bird – författare

Everything you need to know to become a first class business trainer, from working out how people learn, to finding out if you can be a trainer, through to showing you the tools and models that will allow you to be a successful educator and teacher.

 

The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK’s leading business trainers and based on extensive research into what the best trainers say and do, this book:  

· Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments

· Provides a comprehensive resource of ideas, tools and approaches

· Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery

· Reveals the secrets of outstanding business training so that you can improve your reputation and results

· Answers commonly asked questions

· Offers support on your training journey via www.ftguidetobusinesstraining.com

 

During World War II, thousands of American servicemen were taken prisoner by the Axis powers. They were beaten and tortured; over half never reached home again. Of those who did, many never fully recovered from what they saw, what they lived through, and the feelings that so racked their lives. Almost all have or had a drinking problem. Some suffer such consistently extreme flashbacks that they are forced to use sleeping medication just to help them make it through the night. The ten interviews included in this work were chosen from dozens of contact POW accounts. Theirs are stories of hardship, pain, survival, and at times, enlightenment.From the introduction to Mario Garbin's interview: Mario was one of the more fortunate POWs who put to use in his later life what he learned from his incarceration. At the present, he is retired from over twenty-six years of service with the Chrysler corporation. . . . Although powerful and charismatic, he still cried uncontrollably during one portion of the interview and had to pause several times to keep his composure in other portions. Hidden in the tales of these men is a message we can all relate to, making this book a must read not only for the ex-POW or World War II history buff, but for any reader who cares about life and freedom.

****The Leader's Guide to Presenting has been officially announced as winner of the hotly contested 'Self Development' category in The Business Book Awards 2018.****

Judges in this category said they would recommend this book to anyone, whether a leader or not, as it definitely adds something new to the presentation bookshelf. The Leader’s Guide to Presenting was also described as a great practical handbook written with a true purpose of self development.

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Presentations are an inevitable part of a leader's day to day. They are fundamental to delivering information, motivating staff and building relationships.

The Leader's Guide to Presenting is a highly practical guide to delivering engaging and influential presentations. From informal to formal settings, you'll discover how persuasion, influence and communication are critical to your own impact, the motivation and engagement of others and, ultimately, the success of your organisation.

How to present when the stakes are high How to structure your message to gain agreement How to deliver with maximum impact and get the outcome you want How to pitch for success and handle difficult conversations

“This is the most effective book I have ever read on the art of presenting and especially for leaders. The Leader’s Guide to Presenting is the one book they would ever need on this subject.”Adrian Foster, UK Marketing Manager, Parker Hannifin

“Too many senior people struggle with too many elements of presenting even though they understand how important it is nowadays in winning hearts and minds.It's the right book at the right time. It is bold, yet sensible, profound yet practical, as it is applicable to many different situations where you need to improve the way you communicate and influence.”Neil Mullarkey, UK’s leading improviser and experienced leadership trainer and coach

“ We all know the old line about fail to prepare and prepare to fail BUT this book gives you real insights into how to do that. Will help you become a more complete and engaging presenter. I’ll be using it in my role!’Paul Rawlinson, Global Chairman, Baker & McKenzie

“An indispensable guide for global leaders in aiding the preparation of high-stakes, persuasive presentations with structure and purpose to deliver positive outcomes. This book has been an invaluable aid in delivering to my audiences engaging and compelling messages with the necessary punch!! Brilliant!!”Dr. Graham Woolford, Head of Operations, Unihealth, South Africa

“Having coached and trained leaders since 1999, including presentations coaching and training, I am hugely impressed with Jeremy and Tom’s book. The Leaders Guide to Presenting provides leaders with a thorough, practical and easy to use guide to making presentations to different types of audience. I’ve learned a lot from reading it.”Jeremy Lazarus MA, FCCA, FCT, Director, The Lazarus Consultancy Ltd

“This book crystallises the key elements that can allow any leader to be really present when they present and make a dynamic difference with any audience. You can dip into it or read it in a linear way – whichever way you chose I can guarantee you will find lots of ideas, tools and questions that will allow you to improve your ability to present dynamically and make the impact that will make a real positive difference in your world.”John Matson, Partner at Arthur Cox, Ch

What do brilliant salespeople know, do and say that makes them so successful?

The world has changed, and businesses need brilliant salespeople not just to survive but to thrive. The modern buyer has become even more sophisticated, intolerant and price sensitive. Today’s brilliant salespeople need to respond and not just react.

This updated edition of the best-selling book combines a focus on the core principles, skills and behaviours of brilliant salespeople as well as new content to meet today’s challenges, including:

• How to influence more people more of the time

• Discovering what your customer really wants

• How to build relationships easily and effortlessly

• How to sell authentically

• Priorities in building your personal brand

• The key principles and ‘how tos’ of social selling

• Influencing in today’s hybrid world

– and much, much more.

If you apply what you learn in this new fully updated edition you will be able to differentiate yourself as well as improve your sales results.

Getting a book successfully published is as much about talent and creative drive as it is a matter of determination and business practice. Luckily for would-be authors, this book delivers the how-to on both the creativity and the business.Lecturer and writing retreat leader Tom Bird introduces authors to their Divine Author Within, and guides them through the process of listening to this inner muse. They will learn how to tap into their "creative connected mind" and relax their "logical critical mind" so they will be able to write the book they've always wanted to--in just two drafts!Once the book is complete, writers learn how to sell their book. Bird instructs his readers how to successfully navigate the publishing world so that they can make the right choices for their work.