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Bigger, Badder, Better!ATTACK OF THE KILLER MARKETING TACTICS!
A few years back, marketing super-guru Tom Feltenstein in <401> rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in <501>, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.<501><401>
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald''s, this book delivers tips and tricks on a range of hot topics:
Planning the Battle--and Choosing the Right TacticseMarketing, Digital Media/Social NetworkingGrand Opening/Reopening and HolidaysFour Walls MarketingDirect Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift CertificatesMarketing MeasurementNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.
