Tom Hopkins - Böcker

The author of How To Master the Art of Selling and The Official Guide to Success now offers a comprehensive guide to mastering the sales game. Includes straight talk on why one should--or should not--go into a sales career, managing time, dealing with stress, and more. "A serious sales manual".--Zig Ziglar, from the Foreword.

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: ·Mine your client list to generate new leads ·Keep--and reward--your current customers so that they're loyal for life. ·Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. ·Woo clients from your competition with 12 new strategies specially tailored for tough times.Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." - Willis Turner, CSE President, Sales and Marketing Executives International, Inc. "This action-oriented book covers the best practices of top sales performers in all critical areas. The lessons are easy to learn and they will help you forge more rewarding customer relationships, a higher income, and a richer career satisfaction. A must-read for any salesperson who wants to improve and reach the next level of success." - Gerhard Gschwandtner, founder and Publisher, Selling Power magazine "As a professor teaching MBA students for twenty years, I encourage everyone in management to make this required reading for their sales teams."- Dr. Michael Russell, Chairman of the Marketing Dept., St. Bonaventure University "Each page is full of ideas for instant sales and commissions!" - Anthony Parinello, author of Secrets of VITO: Think and Sell Like a CEO

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. His methods emphasize the need to escape from a fear of failure. His techniques have all been tried and tested on the firing line of sales work and are positive and practical. His book reveals how selling can become not just a job but a way of life that leads to greater success, greater satisfaction and greater happiness.

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how. Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to: Lead a sale without being pushyRead the signs of an interested potential buyerUse questioning methods that close sales, time and againHelp clients feel good about their buying decisionsKeep your clients’ business and build their loyaltyBuild long-term relationships and watch your sales growWith the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on: Verbal and visual buying cues and how to recognize themChoosing the best location for closingAddressing concerns and creating a sense of urgencyTime-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and moreThe ten biggest closing mistakes and how to avoid themAdd-on selling and other ways of getting your clients to help you to build your businessFeaturing Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.

Prospecting – finding and qualifying prospective clients – is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there’s the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to sales legend Tom Hopkins, turns them to her advantage and uses them to supercharge her selling and sell, sell, sell. Whether you’re a newcomer to sales or a seasoned pro, Sales Prospecting For Dummies is your survival guide for generating new leads. Tom Hopkins helps you gain a solid perspective on what prospecting is and shares simple, yet powerful ways to build a prosperous selling career by meeting and getting to know the right people. You’ll find out how t o: Build an appealing imagePolish your phone skillsTap business contacts for leadsProspect your customer listUse the power of the InternetGet the biggest bang for your advertising buckHere’s a gold mine of tried-and-true techniques and strategies for finding and keeping clients from America’s number one sales trainer. You’ll discover how to set your goals, plan your time, and multiply your leads by: Obtaining valuable free information from newspapers, magazines and specialized journals, radio and television, the Internet, and moreDeveloping a network of friends and associates; and mining it for all it’s worthSpeaking so others will listen and maximizing every meeting with every personTechniques for getting satisfied customers to become an endless source of new referralsBuilding your image to the point where prospects seek you outHandling failure and rejection, keeping a positive attitude, and staying motivatedA concise, yet comprehensive guide to getting and maintaining a salesperson’s most vital lifeline – new prospects – Sales Prospecting For Dummies is an indispensable tool of the trade for rookies and veteran salespeople alike.

Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more.Selling, when done right, is more than a job—it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales. Includes expert tips for harnessing the power of the Internet to increase salesCovers the latest selling strategies and techniques in the Digital AgeExplains how mastering selling skills can benefit all areas of your lifeExplores the newest prospecting and qualification strategiesIf you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.

After failing during the first six months of his career in sales, Tom Hopkins discovered and applied the very best sales techniques, then earned more than one million dollars in just three years. What turned Tom Hopkins around? The answers are revealed in How to Master the Art of Selling from SmarterComics, as Tom explains to readers what the profession of selling is really about and how to succeed beyond their imagination!

Have you discovered the power of the one-call close? Sell it Today, Sell it Now by sales champion, Tom Hopkins, is your ultimate reference guide to planning and perfecting the art of one-call closing. Whether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will learn why hundreds of thousands of salespeople use this book as a resource for new techniques and surprising insights. You will discover how easy it is to: - Employ the 15 keys of overcoming objections - Overcome your fear of closing - Manage the 4 concepts that control all sales - Let your customers answer their own objections - Master the art of the one-call close Once you get a taste of this easy-going, soft-selling, results-only-system, you’ll absolutely love it and never want to sell any other way. This step-by-step sales training book holds the key to your successful sales career.

Whether you’re a financial services expert or novice, you understand the business. You’ve worked hard to gain your product knowledge. You watch industry trends. But, do you know how to talk to clients so they’ll listen?The Art of Selling Financial Services depends upon the collaboration of listing and understandably communicating to clients. Learning how to quickly gain the trust of others, get them to like you, take your advice, and become long-term clients is the foundation for every successful business.Tom Hopkins has been training in the financial services industry since 1990 and he has developed methods to help you communicate to your clients and you understand what your clients want from you. Once you know what clients want, you can learn how to provide it! Financial services representatives have turned to Tom Hopkins for years for his proven-effective, professional selling strategies which have helped them learn how to help more of their clients make financial planning decisions. How to Master the Art of Selling Financial Services, will help you:Learn effective ways to talk with clients and calm their fears Ask the right questions to get clients talking about their needs Implement client feedback so that you can provide your best serviceIncrease your sales ratios with closing strategies that make sense to your clientsGrow your business with powerful, yet simple referral strategiesTom Hopkins’ methods will teach you how to master the art of selling financial services more effectively and efficiently than ever before!

The Official Guide to Success is a dynamic success system proven to bring you greater wealth, direction, self-confidence, and fulfillment! This book is packed with Motivation and Inspiration from Tom Hopkins... developed during his record-breaking sales career. Overcome emotional handicaps and break free from the past through Tom's variety of topics packed with dynamite success secrets! In The Official Guide to Success you will discover: Why it makes more sense to work smarter and not harderHow to use what Tom calls "self-instructions" to gain control over situations in your lifeHow to "find yourself" and win through a special life-planning techniqueStrategies for training your subconscious mind for heavy problem solvingThe three basic steps to wealthPlus much more!Using Tom's Explosive Success Secrets you will find yourself blasting through roadblocks, re-wiring bad habits, and unleashing your inner genius. After you read this book you will be a different person. You'll think differently and because of having better, stronger thought processes you'll act differently. Success. It's something we all wish for. But for many, success eludes them. For others, it seems to fall into their laps. Are some people just luckier than others? No. Success is by design. And probably the best person you could learn the secrets to success from is a salesperson who once struggled, but figured out the answers for himself. A salesperson's income, be it big or small, is based on his or her mindset. Daily, the salesperson must enter the lion's den of business to convince total strangers to exchange their money for goods and services. And daily, the salesperson must overcome his or her fears and the punishing sting of rejection. Winners take all in this field. The most accomplished earn staggering incomes, develop rewarding networks of friends, and live the American dream. This message isn't about learning how to sell. No it's about discovering Tom Hopkins' decades worth of hard-won success secrets to create your ideal life with unlimited opportunities for more fun and advancement!

Unthinkable is the first book on innovation to be written from the trenches. Expert Tom Hopkins explains why big companies so often fail to do new things, and clearly explores the solutions pioneered at product and service innovation company Fluxx.Identify with real-life stories of new product development gone wrong. Learn about the underlying human and business factors which can derail even the most well equipped teams. Understand new approaches that can deliver successful outcome for you today.Tom's examples are drawn from extensive experience working with many of the world's biggest brands at Fluxx, offering inspiration and enthusiasm for leaders embarking on the uphill struggle of innovation in established businesses."Tom captures exactly what it's really like to try to do new things in a big company. There's no management textbook waffle here, just real lessons from the school of hard knocks and genuinely useful advice for leaders brave enough to look for a new way." —Rupert Howell, Founder of HHCL"Simply one of the most concise, common sense and useful books on the subject I've seen in ages." —Dominic Vallely, Former Deputy Controller of BBC2 and Founder of The Giving Lab"Read this if you like to be challenged. Read this if you don't like the hype about innovation. Read this if you want some hard-won lessons and plain-spoken explanations from someone who has worked at the sharp end of innovation and business." —Antony Mayfield, Founder of Brilliant Noise

“Don't be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional.”—Tom Ziglar, author of Choose to Win and proud son of Zig ZiglarHave you ever wondered why it’s so easy to talk with some people and not with others? It’s simple—you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level.In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate.Learn to:Make the most of communication with the proper vocabulary Improve relationships through the written word Read (and speak) between the lines with body language skills Use the language of sales to overcome objections and close more sales Self-motivate with powerful internal communication.If you’re dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

The Smart StartUp helps readers start strong and stay strong in the early phases of growing their businesses, providing fundamental strategies for beating the odds. Tom Hopkins and Omar Periu want readers to be part of the statistics for businesses that not only succeeded in their first two years, but exceeded their own expectations for success. With this information, readers will be able to establish a solid foundation on which to build their businesses to the success level of their dreams—whether that’s to create a legacy for generations or to follow the build-and-sell-it road to success.Within these pages, Tom and Omar delve deeply into the nuances of business ownership both on the practical and emotional side of things. They will help readers avoid some of the most common pitfalls entrepreneurs face. Readers will learn how to establish a compass they and the rest of their teams can rely on to guide business decisions going forward. Topics covered include: self-analysis as an entrepreneur; how to evaluate a business idea; how to choose the best structure for a business, including working with legal and accounting professionals; business communication skills; hiring and managing team members; prioritization; selling skills; marketing strategies; negotiation skills; and how to keep clients happy long term.