Tomáš Gajdošík – författare
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3 produkter
3 produkter
764 kr
Skickas inom 10-15 vardagar
Drawing upon empirical research and critical literature review, Smart Tourism Destination Governance: Technology and Design-Based Approach provides a comprehensive overview and analysis of smart tourism destination governance and its related challenges.Building on the author’s extensive research background in tourism destinations and information technologies, the book provides a quantitative approach to the phenomenon, using cluster and network analysis. It uses design thinking to provide solutions on how to overcome the challenges faced within the context of tourism destination governance, with a detailed discussion of the contribution of the smart approach to overcoming such challenges. The book is presented in three parts as follows:Part 1: The Need for a New Form of Tourism Destination GovernancePart 2: The Contribution of Smart Approach to Overcoming the Challenges of Tourism Destination GovernancePart 3: Designing Smart Tourism Destination Governance Towards Sustainability, Competitiveness and ResilienceThis work will be of great interest to both tourism scholars and decision-makers within the field of tourism, aiming to provide a detailed overview of and broaden the reader’s horizons in regards to the possibilities of the smart approach to tourism destination governance.
305 kr
Skickas inom 10-15 vardagar
Drawing upon empirical research and critical literature review, Smart Tourism Destination Governance: Technology and Design-Based Approach provides a comprehensive overview and analysis of smart tourism destination governance and its related challenges.Building on the author’s extensive research background in tourism destinations and information technologies, the book provides a quantitative approach to the phenomenon, using cluster and network analysis. It uses design thinking to provide solutions on how to overcome the challenges faced within the context of tourism destination governance, with a detailed discussion of the contribution of the smart approach to overcoming such challenges. The book is presented in three parts as follows:Part 1: The Need for a New Form of Tourism Destination GovernancePart 2: The Contribution of Smart Approach to Overcoming the Challenges of Tourism Destination GovernancePart 3: Designing Smart Tourism Destination Governance Towards Sustainability, Competitiveness and ResilienceThis work will be of great interest to both tourism scholars and decision-makers within the field of tourism, aiming to provide a detailed overview of and broaden the reader’s horizons in regards to the possibilities of the smart approach to tourism destination governance.
- Nyhet
2 204 kr
Skickas inom 10-15 vardagar
Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon.Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience.Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.