Tony Fadell – författare

Tony Fadell är hjärnan bakom såväl iPod som iPhone och har en unik erfarenhet från techjättar som Apple och Google. Under sina mer än 30 år i Silicon Valley har han lärt sig så mycket om ledarskap och startupvärlden, om katastrofala motgångar och ofattbara framgångar, att det räcker för att fylla ett uppslagsverk.  

Det är också precis vad Skapa är en guide fullmatad med goda råd till alla som vill växa på jobbet. Boken är fylld av personliga berättelser, praktiska råd och fascinerande bakom kulisserna-kunskaper om några av vår tids mest avgörande produkter och människor. I Skapa blir Tony Fadell helt enkelt din mentor i bokform och hans lärdomar är lika användbara för nyexade studenter på sitt första jobb som för vd:n med tankar på att ta sitt företag till nästa nivå.  

Tony Fadells framgångar bygger på råd från hans egna mentorer Steve Jobs och Bill Campbell, två av techvärldens främsta ikoner med en osannolik förmåga att lyckas om och om igen. Men Tony följer inte Silicon Valleys vanliga motto om att du måste återuppfinna allt för att kunna skapa något storslaget. Hans råd är mer okonventionellt, eftersom det är så old school. Människans natur är nämligen i grunden oföränderlig. Därför måste du inte förändra hur du leder och arbetar. Du behöver bara ändra vad du skapar. Och Tony Fadell är redo att hjälpa alla att skapa sådant som är värt att skapa.

Sagt om Skapa:

Tony Fadell har skapat fler coola saker än någon annan i Silicon Valleys historia och i Skapa berättar han hur vi alla kan göra detsamma. Det här är den roligaste och mest fascinerande boken om nyfikenhet och uppfinningsrikedom jag någonsin läst. Malcolm Gladwell  

En av världens främsta experter när det kommer till att skapa bolag och galet bra produkter. I den här boken har han kokat ner all sin kunskap till ett lärorikt mentorskap i form av underhållande historier. Walter Isaacson, författare av bästsäljande biografier om bland andra Steve Jobs, Albert Einstein och Leonardo da Vinci  

Tony har en omatchad förmåga att bryta ned sin oändliga kunskap, ledarskapsfilosofi och innovationsförmåga till konkreta råd om vad som krävs för att skapa produkter som överlever tidens tand. Daniel Ek, vd och grundare av Spotify  

Tony Fadell sammanfattar sin otroliga karriär i uppfriskande ärliga och ofta oväntade, praktiskt användbara råd. Det gäller oavsett om du vill bygga ett kreativt team, en stark företagskultur eller en meningsfull karriär. Eller skapa en fanstastisk produkt. Tony kommer att få dig både att tänka och tänka om. Adam Grant, programledare för podcasten TED WorkLife och författare till bästsäljaren Think Again.  

THE NEW YORK TIMES BESTSELLER (MAY 2022).An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Here's how to think about choosing a job.Here's how to be a better manager.Here's how to approach design.Here's how to start a company.Here's how to run it.Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.So that's what this book is. An advice encyclopedia. A mentor in a box.But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILD'This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'Malcolm Gladwell,Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.'Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'Adam Grant,Author of Think Again & Host of the TED podcast WorkLife

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022**

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that’s what this book is. An advice encyclopedia. A mentor in a box. 

Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make. 

And Tony’s ready to help everyone make things worth making. 

**New York Times, Wall Street Journal,andUSATodayBestseller for May 2022**

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that’s what this book is. An advice encyclopedia. A mentor in a box.

Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Buildis full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century. The audiobook also includes a brief introduction written and read by Tony.

Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change.You don’t have to reinvent how you lead and manage—just what you make.

And Tony’s ready to help everyone make things worth making.

Supplemental enhancement PDF accompanies the audiobook.