Tony Greener – författare

This textbook provides an accessible introduction to the basic principles of medical physics, the applications of medical physics equipment, and the role of a medical physicist in healthcare. Introduction to Medical Physics is designed to support undergraduate and graduate students taking their first modules on a medical physics course, or as a dedicated book for specific modules such as medical imaging and radiotherapy. It is ideally suited for new teaching schemes such as Modernising Scientific Careers and will be invaluable for all medical physics students worldwide.Key features: Written by an experienced and senior team of medical physicists from highly respected institutions The first book written specifically to introduce medical physics to undergraduate and graduate physics students Provides worked examples relevant to actual clinical situations

The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign.The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

This textbook provides an accessible introduction to the basic principles of medical physics, the applications of medical physics equipment, and the role of a medical physicist in healthcare. Introduction to Medical Physics is designed to support undergraduate and graduate students taking their first modules on a medical physics course, or as a dedicated book for specific modules such as medical imaging and radiotherapy. It is ideally suited for new teaching schemes such as Modernising Scientific Careers and will be invaluable for all medical physics students worldwide.Key features: Written by an experienced and senior team of medical physicists from highly respected institutions The first book written specifically to introduce medical physics to undergraduate and graduate physics students Provides worked examples relevant to actual clinical situations

This textbook provides an accessible introduction to the basic principles of medical physics, the applications of medical physics equipment, and the role of a medical physicist in healthcare.

Introduction to Medical Physics is designed to support undergraduate and graduate students taking their first modules on a medical physics course, or as a dedicated book for specific modules such as medical imaging and radiotherapy. It is ideally suited for new teaching schemes such as Modernising Scientific Careers and will be invaluable for all medical physics students worldwide.

Key features:

Written by an experienced and senior team of medical physicists from highly respected institutions

The first book written specifically to introduce medical physics to undergraduate and graduate physics students

Provides worked examples relevant to actual clinical situations