Tracy L. Tuten – författare
Visar alla böcker från författaren Tracy L. Tuten. Handla med fri frakt och snabb leverans.
18 produkter
Social Media Marketing
Häftad, 2023
1016 kr
Lägg i varukorg
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing …
Marketing Communications for a Digital Age
Häftad, 2026
798 kr
Lägg i varukorg
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how …
Social Media Marketing
E-bok, 2023
823 kr
Lägg i varukorg
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing …
Advertising 2.0
Social Media Marketing in a Web 2.0 World
Häftad, 2008
400 kr
Lägg i varukorg
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to …
Principles of Marketing for a Digital Age
Häftad, 2025
744 kr
Lägg i varukorg
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you: …
Principles of Marketing for a Digital Age
Inbunden, 2025
1821 kr
Lägg i varukorg
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you: …
Principles of Marketing for a Digital Age
E-bok, 2025
756 kr
Lägg i varukorg
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.This third edition brings you: …
Marketing Communications for a Digital Age
Inbunden, 2026
3777 kr
Lägg i varukorg
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how …
Marketing Communications for a Digital Age
E-bok, 2026
805 kr
Lägg i varukorg
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how …
Social Media Marketing
Häftad, 2026
825 kr
Kommande
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Fully revised for the sixth edition, Social Media Marketing reflects the realities of today’s social media …
Social Media Marketing
Inbunden, 2026
1780 kr
Kommande
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Fully revised for the sixth edition, Social Media Marketing reflects the realities of today’s social media …
Social Media Marketing
Inbunden, 2023
3857 kr
Lägg i varukorg
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing …
Social Media Marketing
E-bok, 2020
840 kr
Lägg i varukorg
**Winner of the TAA 2017 Textbook Excellence Award** " Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its …
The SAGE Handbook of Social Media Marketing
Av Annmarie Hanlon, Tracy L. Tuten
Inbunden, 2022
2084 kr
Lägg i varukorg
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations …
The SAGE Handbook of Digital Marketing
Av Annmarie Hanlon, Tracy L. Tuten
Inbunden, 2022
3304 kr
Lägg i varukorg
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey …
Principles of Marketing for a Digital Age
E-bok, 2022
755 kr
Lägg i varukorg
Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include …
SAGE Handbook of Social Media Marketing
Av Tracy L. Tuten, Annmarie Hanlon
E-bok, 2022
1209 kr
Lägg i varukorg
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations …
SAGE Handbook of Digital Marketing
Av Tracy L. Tuten, Annmarie Hanlon
E-bok, 2022
1209 kr
Lägg i varukorg
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey …
