Tracy L. Tuten - Böcker
379 kr
Skickas inom 10-15 vardagar
707 kr
Skickas inom 5-8 vardagar
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you:
Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiativeCutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
1 672 kr
Skickas inom 5-8 vardagar
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you:
Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiativeCutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
759 kr
Skickas inom 5-8 vardagar
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics.Packed with international case studies from organisations like Samsung, Uber Eats, e.l.f. Cosmetics, LEGO and Qatar Airways, and supported by critical thinking questions, this textbook shows how today’s professionals are navigating a rapidly evolving landscape – and how you can, too.Written by bestselling author Tracy Tuten, this is essential reading for your marketing communications journey.
1 692 kr
Skickas inom 5-8 vardagar
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics.Packed with international case studies from organisations like Samsung, Uber Eats, e.l.f. Cosmetics, LEGO and Qatar Airways, and supported by critical thinking questions, this textbook shows how today’s professionals are navigating a rapidly evolving landscape – and how you can, too.Written by bestselling author Tracy Tuten, this is essential reading for your marketing communications journey.
813 kr
Skickas inom 3-6 vardagar
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
3 146 kr
Skickas inom 3-6 vardagar
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
2 113 kr
Skickas
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area.
Part 1: Foundations of Social Media Marketing
Part 2: Methodologies and Theories in Social Media
Part 3: Channels and Platforms in Social Media
Part 4: Tools, Tactics, and Techniques in Social Media Marketing
Part 5: Management and Metrics in Social Media
Part 6: Ethical Issues in Social Media
2 868 kr
Skickas inom 3-6 vardagar
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing.
Part 1: Foundations of Digital Marketing
Part 2: Methodologies and Theories in Digital Marketing
Part 3: Channels and Platforms in Digital Marketing
Part 4: Tools, Tactics and Techniques in Digital Marketing
Part 5: Management and Metrics in Digital Marketing
Part 6: Ethical Issues in Digital Marketing