Umberto Lago – författare

Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world''s best" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world''s largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success.

Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in detail from the ground up. The authors emphasize how a belief in the liberation of employee talent has consistently been the driving force underlying Haier''s success.

Reinventing Giants helps global managers rethink their own business models and accompanying corporate cultures in order to be able to apply Haier''s lessons directly to their own organizations.

Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world''s best" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world''s largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success.

Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in detail from the ground up. The authors emphasize how a belief in the liberation of employee talent has consistently been the driving force underlying Haier''s success.

Reinventing Giants helps global managers rethink their own business models and accompanying corporate cultures in order to be able to apply Haier''s lessons directly to their own organizations.

This book takes the readers on a profound exploration of global business transformation through the lens of the RenDanHeYi (RDHY) business model. It discusses the complexities of implementing RDHY beyond China and navigating cultural, regulatory, and organizational intricacies. It helps uncover the pragmatic and outcome-oriented nature of RDHY, with a focus on aligning core values for sustainable success. Using a multidimensional analysis, the author reveals hidden layers of values, philosophies, and principles that underpin successful business models. For leaders and managers navigating the challenges of genuine transformation, this resource offers a comprehensive roadmap, transcending surface-level changes to foster authentic and enduring success in the dynamic landscape of global business innovation.