In a world where sustainability is no longer optional, this open access volume explores how business, education, and society can evolve together toward a more resilient and responsible future. This comprehensive volume brings together thought leaders, researchers, and practitioners from around the globe to explore strategies in sustainable marketing and business model innovation. Delving into the circular economy and environmental innovation, Part 1 provides practical frameworks and visionary insights, from digital transformation in Vietnam to regenerative ecosystem thinking and circular breweries. Part 2 turns to the social dimension of sustainability—examining job-related well-being, social ventures with dual missions, and the rise of senior women entrepreneurs in India. From Chinese online platforms in Switzerland to nearshoring in Central Eastern Europe, Part 3 dissects the shifting landscape of sustainable commerce. Part 4 focuses on governance and sustainability reporting. Finally, part 5 highlights transformative approaches to education for economic and sustainable development. With real-world case studies—from IT service-learning in rural South Africa to design thinking in business education—chapters in this part showcase the power of collaboration between universities and businesses to shape future-ready professionals.This volume for academics, entrepreneurs or corporate leaders offers global perspectives and inspiring pathways to embed sustainability at the heart of businesses.

In a world where sustainability is no longer optional, this open access volume explores how business, education, and society can evolve together toward a more resilient and responsible future. This comprehensive volume brings together thought leaders, researchers, and practitioners from around the globe to explore strategies in sustainable marketing and business model innovation. Delving into the circular economy and environmental innovation, Part 1 provides practical frameworks and visionary insights, from digital transformation in Vietnam to regenerative ecosystem thinking and circular breweries. Part 2 turns to the social dimension of sustainability—examining job-related well-being, social ventures with dual missions, and the rise of senior women entrepreneurs in India. From Chinese online platforms in Switzerland to nearshoring in Central Eastern Europe, Part 3 dissects the shifting landscape of sustainable commerce. Part 4 focuses on governance and sustainability reporting. Finally, part 5 highlights transformative approaches to education for economic and sustainable development. With real-world case studies—from IT service-learning in rural South Africa to design thinking in business education—chapters in this part showcase the power of collaboration between universities and businesses to shape future-ready professionals.This volume for academics, entrepreneurs or corporate leaders offers global perspectives and inspiring pathways to embed sustainability at the heart of businesses.