Vanessa Burgal – författare

Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as "greenwashing" strategies to attract customers and improve a company image. Products for Conscious Consumers is a guide for academics, students and professionals who want to influence responsible consumer behaviour and attain genuine Green Marketing.

Written by researchers and marketing professionals, each chapter explores the relationship between the consumer and the marketer, discussing their relative responsibilities towards reaching a sustainable world. Illustrated with real cases, Products for Conscious Consumers helps marketers understand how they can inspire consumers towards more ethical behaviour by educating and nudging their choices using examples from different sectors and world regions to identify factors that influence sustainable consumption, from poverty to personal values. Products for Conscious Consumers guides the reader from ethical product development and marketing plans to eco-friendly production and responsible marketing mix execution, thereby encouraging a sustainable value chain and ethical profitability.

Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as "greenwashing" strategies to attract customers and improve a company image. Products for Conscious Consumers is a guide for academics, students and professionals who want to influence responsible consumer behaviour and attain genuine Green Marketing.

Written by researchers and marketing professionals, each chapter explores the relationship between the consumer and the marketer, discussing their relative responsibilities towards reaching a sustainable world. Illustrated with real cases, Products for Conscious Consumers helps marketers understand how they can inspire consumers towards more ethical behaviour by educating and nudging their choices using examples from different sectors and world regions to identify factors that influence sustainable consumption, from poverty to personal values. Products for Conscious Consumers guides the reader from ethical product development and marketing plans to eco-friendly production and responsible marketing mix execution, thereby encouraging a sustainable value chain and ethical profitability.

To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent.

This first volume focuses on the African understanding of sustainability and its dimensions within its unique historical, social, environmental and political contexts. Through the lens of responsible leadership, the authors reflect on the implementation and extension of the SEE sustainability triad in ways unique to the African continent, especially in relation to the development of well-thought-out, healthy and enduring policy frameworks and the promotion of good governance.

The African scope of the book is hinged on collaboration from authors across Africa and the inclusion of case stories from emerging economies in the five African subregions (East, West, North, Central and Southern Africa) within the chapters. The core message is that, to achieve effective and sustainable management and development for Africa, the practice of responsible leadership is critical.

To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent.

This second volume explores the roles and responsibilities of the players—leaders and followers—in the core, public purpose and business spheres in delivering sustainable development outcomes for Africa. Drawing on interviews, cases and extensive literature, this volume contributes to reflection on the leadership values and practices required for a sustainable Africa and the crafting of new policy approaches to address the development challenges such as environmental degradation, economic inequities and social exclusion in Africa.

The African scope of the book is hinged on collaboration from authors across Africa and the inclusion of case stories from emerging economies in the five African subregions (East, West, North, Central and Southern Africa) within the chapters. The core message is that, to achieve effective and sustainable management and development for Africa, the practice of responsible leadership is critical.

To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent.

This third volume focuses on education as a tool to build a sustainable Africa. It explores the use of pedagogical approaches, learning resources, and policy implementation to develop African leaders and managers with a sustainability mindset that feeds into leadership decision-making, systemic change management, and efficient and sustainable transfers of knowledge and practice. The case stories from various academic institutions present practicable and innovative ideas for educating those who will lead sustainable development for Africa’s future.

The African scope of the book is hinged on collaboration from authors across Africa and the inclusion of case stories from emerging economies in the five African subregions (East, West, North, Central and Southern Africa) within the chapters. The core message is that, to achieve effective and sustainable management and development for Africa, the practice of responsible leadership is critical.