Vanessa de Macedo Higgins Joyce – författare

While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives.

While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives.

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.