Veneta Andonova – författare

In business terms, a 'unicorn' is a privately-owned startup company valued at over $1 billion. While unicorns have predominantly been a feature of well-developed economies, such as the USA and Europe, recent years have seen their increase in emerging economies - to the extent that these markets now host one-third of the world's unicorns. The emergence of unicorns from the Global South represents a transformative shift in the global business and innovation landscape. Despite limited systematic knowledge on this novel phenomenon, high-growth, innovation-driven companies from emerging economies are rapidly positioning themselves at the forefront of technology and business model innovation. These firms challenge the traditional dominance of established markets, asserting their influence on a global scale. This book offers an in-depth analysis of this fast-evolving process, covering a wide geographical range of unicorns. These dynamic new players have the impact and potential to reshape the future of business worldwide.

Cases on Entrepreneurship and Innovation bridges the gap between the real-world complexities of diverse innovative and entrepreneurial endeavours in challenging environments and the academic classroom setting. It serves as an essential toolkit for academics and instructors, providing clear teaching guidance and tailoring real-world scenarios to be more relatable and context-relevant for students across the globe.Key Features:Balanced perspective: Provides a harmonious blend of narratives detailing both entrepreneurial triumph and trials in diverse environments around the globeWide thematic spectrum: Spans a broad thematic spectrum of industries, from cutting-edge digital industries to fashion enterprises, enabling lessons for various entrepreneurial environmentsIn-depth exploration of emerging and peripheral regions: Takes a deep dive into the evolving landscape of emerging and growing markets and peripheral regions where challenging contexts create unique business scenarios, offering nuanced insights about less explored regionsIdeal for university professors, instructors, and students specializing in disciplines such as entrepreneurship, innovation, management, marketing, and finance, this prescient casebook encourages a deep dissection, understanding, and reassessment of multifaceted situations. It is also a perfect resource for professionals in start-ups looking to hone skills like critical thinking, creativity, and collaboration. Find inspiration, reference experiences, and role models to guide your entrepreneurial journey.

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

Cases on Entrepreneurship and Innovation bridges the gap between the real-world complexities of diverse innovative and entrepreneurial endeavours in challenging environments and the academic classroom setting. It serves as an essential toolkit for academics and instructors, providing clear teaching guidance and tailoring real-world scenarios to be more relatable and context-relevant for students across the globe.Key Features:Balanced perspective: Provides a harmonious blend of narratives detailing both entrepreneurial triumph and trials in diverse environments around the globeWide thematic spectrum: Spans a broad thematic spectrum of industries, from cutting-edge digital industries to fashion enterprises, enabling lessons for various entrepreneurial environmentsIn-depth exploration of emerging and peripheral regions: Takes a deep dive into the evolving landscape of emerging and growing markets and peripheral regions where challenging contexts create unique business scenarios, offering nuanced insights about less explored regionsIdeal for university professors, instructors, and students specializing in disciplines such as entrepreneurship, innovation, management, marketing, and finance, this prescient casebook encourages a deep dissection, understanding, and reassessment of multifaceted situations. It is also a perfect resource for professionals in start-ups looking to hone skills like critical thinking, creativity, and collaboration. Find inspiration, reference experiences, and role models to guide your entrepreneurial journey.

Cases on Entrepreneurship and Innovation bridges the gap between the real-world complexities of diverse innovative and entrepreneurial endeavours in challenging environments and the academic classroom setting. It serves as an essential toolkit for academics and instructors, providing clear teaching guidance and tailoring real-world scenarios to be more relatable and context-relevant for students across the globe.

Key Features:

Balanced perspective: Provides a harmonious blend of narratives detailing both entrepreneurial triumph and trials in diverse environments around the globeWide thematic spectrum: Spans a broad thematic spectrum of industries, from cutting-edge digital industries to fashion enterprises, enabling lessons for various entrepreneurial environmentsIn-depth exploration of emerging and peripheral regions: Takes a deep dive into the evolving landscape of emerging and growing markets and peripheral regions where challenging contexts create unique business scenarios, offering nuanced insights about less explored regions

Ideal for university professors, instructors, and students specializing in disciplines such as entrepreneurship, innovation, management, marketing, and finance, this prescient casebook encourages a deep dissection, understanding, and reassessment of multifaceted situations. It is also a perfect resource for professionals in start-ups looking to hone skills like critical thinking, creativity, and collaboration. Find inspiration, reference experiences, and role models to guide your entrepreneurial journey.

This book sheds light on one of the biggest development issues of our time: how the rise of entrepreneurship and the associated mindset is likely to unfold in unexpected places and change socio-economic and political fortunes. Focusing on the Balkan Peninsula, the authors explore the early success of young entrepreneurial ecosystems in the region and highlight the dangers of direct comparison with more mature entrepreneurial centres. Offering fresh insights, this brand new book presents an analytical overview of the entrepreneurial domain that enabled Bulgaria to become the start-up capital of the Balkans. With empirical data gathered from over 80 interviews and case studies, the authors address the needs of decision-makers and managers in many countries which are on the path towards nurturing entrepreneurial ecosystems.