Veneta Andonova – författare
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Key Features:
Balanced perspective: Provides a harmonious blend of narratives detailing both entrepreneurial triumph and trials in diverse environments around the globeWide thematic spectrum: Spans a broad thematic spectrum of industries, from cutting-edge digital industries to fashion enterprises, enabling lessons for various entrepreneurial environmentsIn-depth exploration of emerging and peripheral regions: Takes a deep dive into the evolving landscape of emerging and growing markets and peripheral regions where challenging contexts create unique business scenarios, offering nuanced insights about less explored regionsIdeal for university professors, instructors, and students specializing in disciplines such as entrepreneurship, innovation, management, marketing, and finance, this prescient casebook encourages a deep dissection, understanding, and reassessment of multifaceted situations. It is also a perfect resource for professionals in start-ups looking to hone skills like critical thinking, creativity, and collaboration. Find inspiration, reference experiences, and role models to guide your entrepreneurial journey.
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This book sheds light on one of the biggest development issues of our time: how the rise of entrepreneurship and the associated mindset is likely to unfold in unexpected places and change socio-economic and political fortunes. Focusing on the Balkan Peninsula, the authors explore the early success of young entrepreneurial ecosystems in the region and highlight the dangers of direct comparison with more mature entrepreneurial centres. Offering fresh insights, this brand new book presents an analytical overview of the entrepreneurial domain that enabled Bulgaria to become the start-up capital of the Balkans. With empirical data gathered from over 80 interviews and case studies, the authors address the needs of decision-makers and managers in many countries which are on the path towards nurturing entrepreneurial ecosystems.