Vera Gubnitskaia – författare

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

It is an exciting time to be a librarian. Advances in technology have let libraries expand far beyond walls and lead the way in information delivery, while transforming the physical library into a place where customers can connect to information in new ways.It is also a challenging time to be a librarian. With continual change as the new normal, staying current can seem overwhelming. Even as they face budget shortfalls and staff reductions, librarians are tasked with finding the time and resources to keep abreast of rapid changes.This book offers a cornucopia of practical advice about how to acquire new skills (and formal and informal credentials) through all stages of a career. The 27 essays cover formal and online education, conferences, fellowships, workshops, networking, teaching, mentoring, balancing personal with professional lives, and money matters--and are filled with practical, honest and real-world advice.

During the past few years, groups like the President's Council of Advisors on Science and Technology, Center for Education have been placing great emphasis on the significance of STEM (science, technology, engineering, and math) education. In brief, the US is seen as falling behind the rest of the world in science and technology education. In response, the curricula have been revised in many educational institutions and school districts across the country. It is clear that for STEM to be successful, other community organizations, most particularly libraries, need to be closely involved in the process. Library staff realize the importance of getting involved in STEM education, but many have difficulty finding comprehensive information that will help them plan and successfully implement STEM direction in their organization. This book is designed to meet that need. It is timely and relevant. How to STEM: Science, Technology, Engineering, and Math Education in Libraries is by and for libraries who are involved in contributing efforts into advancing these subjects. It is organized in 9 parts including funding, grant writing, community partnerships, outreach, research, and examples of specific programming activities. Authors are drawn from the professional staffs of educational institutions, libraries, and non-profit organizations such as science museums. The book contains eight parts, each emphasizing a different aspect of how to succeed with STEM. Part 1 emphasizes how hands-on activities that are both fun and educational can be used to further STEM awareness. Parts 2 and 3 contain chapters on the uniting of STEM with Information Literacy. Innovative collection development ideas are discussed in Part 4 and Part 5 focuses on research and publishing. Outreach is the theme of Part 6 and the programs described in these chapters offer an array of ways to connect with students of all ages. The final section of How to STEM: Science, Technology, Engineering, and Math Education in Libraries addresses the funding of these programs. Librarians of all types will be pleased to discover easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.

Libraries and writers have always had a close working relationship. Rapid advances in technology have not changed the nontechnical basis of that cooperation: author talks, book signings and readings are as popular as ever, as are workshops and festivals.This collection of 29 new essays from nearly 50 contributors from across the United States presents a variety of projects, programs and services to help librarians establish relationships with the literary world, promote literature to the public and foster creativity in their communities.

At a time when libraries are no longer the leading proprietors of information, many library professionals find themselves rethinking their purpose. In this collection of new essays, contributors share their experiences and ideas for keeping libraries integral to changing communities.Innovative approaches and best practices are discussed for strategic planning, packaging, branding and marketing, funding issues, physical spaces, collection needs and trends, partnerships, programming and services, professional education, and staffing.

Covering trends, issues and case studies, this collection presents 34 new essays by library professionals actively engaged in helping patrons with genealogy research across the United States. Topics include strategies for finding military and court records, mapping family migration and settlement, creating and accessing local digital services, and developing materials and instruction for patrons.Forewordist D. Joshua Taylor, host of Genealogy Roadshow and president of the New York Genealogical and Biographical Society, notes: "The increasing popularity of the topic requires that any librarian who encounters genealogical customers remain on the forefront of new developments in the field."

In a rapidly changing world with myriad conflicting voices, the library's role as a place of safety and inclusion and as a repository of knowledge cannot be overstated. Librarians must serve as community leaders with a mission to educate and inform, ready to model the principles they support. The question for many is: how? Experienced librarians offer ideas and guidance in seeking new creative paths, working to support change in library organizations and reexamining principles that may be taken for granted. Theoretical foundations are discussed, along with practical ideas such as the creation a book groups for the intellectually disabled and partnership with social workers or advocates for employees with disabilities.

"Creativity is just connecting things," observed Steve Jobs. In today's diverse, ever-changing job market, creativity is more necessary than ever. In a profession offering a broad range of job opportunities, librarians are surrounded by myriad connections to be made. They are trained to recognize them.This collection of new essays covers a wide spectrum of methods for cultivating creativity. Topics include learning through role-playing games, libraries as publishers, setting up and using makerspaces, developing in-house support for early-career staff, creating travelling exhibits, creative problem solving, and organizing no-cost conferences.