Vincenza Priola – författare

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to brand workers lives actually enhances or diminishes the meaning and experience of work. Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.Contributors include: S. Bennett, M. Buchanan-Oliver, J. Cushen, M. Edwards, S. Hurrell, E. Kelan, C. Land, S. Russell, D. Scolarios, M. Simms, V.V. Tarnovskaya, S. Taylor, H. Willmott

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.

This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to brand workers lives actually enhances or diminishes the meaning and experience of work.

Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.

Contributors include: S. Bennett, M. Buchanan-Oliver, J. Cushen, M. Edwards, S. Hurrell, E. Kelan, C. Land, S. Russell, D. Scolarios, M. Simms, V.V. Tarnovskaya, S. Taylor, H. Willmott

Doing Qualitative Research Critically: Disruptive Practices and New Materialist Entanglements interrogates practices of doing qualitative research in the social sciences. It inspires researchers to think differently about doing qualitative research and entering into contact with emergent methodologies of gathering, analysing, and writing about social and organisational events.In advancing the critical agenda of qualitative methodologies, the authors introduce theoretical perspectives, such as poststructuralism, posthumanism, and feminist new materialism, to disrupt mainstream methodologies and develop more affirmative engagements with human/non-human relationalities. The problematisation of qualitative research is achieved through introducing art pieces (painting, sculpture, architecture, poetry, and film) to engage the reader at different levels: to generate emotions, and to provoke thoughts and reflections on the ethical and political character of qualitative research.This engaging book is an essential read for research students and researchers across the social sciences and humanities, interested in exploring the landscape of critical qualitative methodologies and experimenting with doing research differently.

Doing Qualitative Research Critically: Disruptive Practices and New Materialist Entanglements interrogates practices of doing qualitative research in the social sciences. It inspires researchers to think differently about doing qualitative research and entering into contact with emergent methodologies of gathering, analysing, and writing about social and organisational events.In advancing the critical agenda of qualitative methodologies, the authors introduce theoretical perspectives, such as poststructuralism, posthumanism, and feminist new materialism, to disrupt mainstream methodologies and develop more affirmative engagements with human/non-human relationalities. The problematisation of qualitative research is achieved through introducing art pieces (painting, sculpture, architecture, poetry, and film) to engage the reader at different levels: to generate emotions, and to provoke thoughts and reflections on the ethical and political character of qualitative research.This engaging book is an essential read for research students and researchers across the social sciences and humanities, interested in exploring the landscape of critical qualitative methodologies and experimenting with doing research differently.