Viraiyan Teeroovengadum – författare
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3 produkter
Handbook of Research Methods for Marketing Management
Av Robin Nunkoo, Viraiyan Teeroovengadum m. fl.
Häftad, 2023
766 kr
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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not …
Handbook of Research Methods for Marketing Management
Av Robin Nunkoo, Viraiyan Teeroovengadum m. fl.
Inbunden, 2021
3233 kr
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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not …
Handbook of Research Methods for Marketing Management
Av Christian M. Ringle, Viraiyan Teeroovengadum m. fl.
E-bok, 2021
737 kr
Lägg i varukorg
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not …