Vitalija Simonaitytė – författare

Focusing on the demands of the new innovative, sustainable and inclusive rural development paradigm, the monograph raises the discussion regarding new approaches and success factors that are vital in current rural socio-economic development and policy transformations. The bottom-up policymaking, self-organization, creative use of knowledge in rural areas, and many other rural innovations are aligned in this book with new social movements’ theories, which help disclose, explore and explain the rural development paradigm shift. Rural development forces of the 21st century center on the agents of change - rural population, and, surprisingly - urban population(!), and the political debate concerning EU Common Agricultural Policy and European Green Deal, illustrated with multiple case studies.  This book will be of interest to a broad audience of readers, keen on scientific, political, and practical issues of innovations in rural areas and their future development pathways. The monograph is authored by a team of scholars from the Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Rural Development.

Focusing on the demands of the new innovative, sustainable and inclusive rural development paradigm, the monograph raises the discussion regarding new approaches and success factors that are vital in current rural socio-economic development and policy transformations. The bottom-up policymaking, self-organization, creative use of knowledge in rural areas, and many other rural innovations are aligned in this book with new social movements’ theories, which help disclose, explore and explain the rural development paradigm shift. Rural development forces of the 21st century center on the agents of change - rural population, and, surprisingly - urban population(!), and the political debate concerning EU Common Agricultural Policy and European Green Deal, illustrated with multiple case studies.  This book will be of interest to a broad audience of readers, keen on scientific, political, and practical issues of innovations in rural areas and their future development pathways. The monograph is authored by a team of scholars from the Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Rural Development.

Rural development paradigms after the Second World War depended on a set of assumptions relevant to the mass-scale industrialization of the agricultural sector. However, most of these assumptions are now invalid and we need strategies for redesigning the industrial economic system to co-create value according to the rules of post-industrial society. To grasp better what drives today's rural development, this book conducts an analysis of qualitative changes in economic and social life caused by a major innovation model inherent to post-industrial society – servitization.The book aims to contribute to the scarce literature on the role of servitization in farming and rural development. It offers a conceptual and empirical understanding of the ways of servitization in agriculture and rural development, examined through the prism of an evolutionary approach based on the theory of qualitative structure. The method of qualitative structure explains why and how a switch from product-oriented business logic to service-oriented business logic happens and helps to find many new insights useful for improving farm management and socio-economic development of rural regions. It combines a systematic and evolutionary analysis of literature on servitization and agricultural production strategies with case studies of farming and territorial servitization projects implemented in Lithuania. It will be of great interest to researchers and students in the field of rural development studies, servitization and business model innovation.

Rural development paradigms after the Second World War depended on a set of assumptions relevant to the mass-scale industrialization of the agricultural sector. However, most of these assumptions are now invalid and we need strategies for redesigning the industrial economic system to co-create value according to the rules of post-industrial society. To grasp better what drives today''s rural development, this book conducts an analysis of qualitative changes in economic and social life caused by a major innovation model inherent to post-industrial society – servitization.

The book aims to contribute to the scarce literature on the role of servitization in farming and rural development. It offers a conceptual and empirical understanding of the ways of servitization in agriculture and rural development, examined through the prism of an evolutionary approach based on the theory of qualitative structure. The method of qualitative structure explains why and how a switch from product-oriented business logic to service-oriented business logic happens and helps to find many new insights useful for improving farm management and socio-economic development of rural regions. It combines a systematic and evolutionary analysis of literature on servitization and agricultural production strategies with case studies of farming and territorial servitization projects implemented in Lithuania. It will be of great interest to researchers and students in the field of rural development studies, servitization and business model innovation.

Rural development paradigms after the Second World War depended on a set of assumptions relevant to the mass-scale industrialization of the agricultural sector. However, most of these assumptions are now invalid and we need strategies for redesigning the industrial economic system to co-create value according to the rules of post-industrial society. To grasp better what drives today's rural development, this book conducts an analysis of qualitative changes in economic and social life caused by a major innovation model inherent to post-industrial society – servitization.The book aims to contribute to the scarce literature on the role of servitization in farming and rural development. It offers a conceptual and empirical understanding of the ways of servitization in agriculture and rural development, examined through the prism of an evolutionary approach based on the theory of qualitative structure. The method of qualitative structure explains why and how a switch from product-oriented business logic to service-oriented business logic happens and helps to find many new insights useful for improving farm management and socio-economic development of rural regions. It combines a systematic and evolutionary analysis of literature on servitization and agricultural production strategies with case studies of farming and territorial servitization projects implemented in Lithuania. It will be of great interest to researchers and students in the field of rural development studies, servitization and business model innovation.