W. Jay Moon – författare

We live in a multicultural society. But Christians often do not know how to engage those of other faiths. As a result, many Christians hesitate to talk about Christianity with others in any kind of evangelistic way.

Jay Moon and Bud Simon unpack the intercultural dynamics that Christians need to understand when encountering people from different communities and cultural backgrounds. Regarding evangelism from the perspective of four major worldviews (guilt/justice, shame/honor, fear/power, and indifference/belonging with purpose), this book demonstrates contextual evangelism approaches that are relevant, biblical, and practical. The authors draw on new research conducted with hundreds of participants that reveal concrete ways to communicate the gospel effectively across cultures.

Sharing one's faith does not require attacking other religions; rather, we can engage at the worldview level in order to address people's deepest concerns. Greater understanding provides us with better skills for relational connection, empathy, and effective witness.

AMERICAN SOCIETY OF MISSIOLOGY SERIES vol. 69

Jay Moon invites readers to adopt and practice a “missional imagination” in their Christian ministry. Moon argues for this alternative to dominant social paradigms that have separated sacred and secular, private and public, transcendent and immanent. With decades of experience in foreign and domestic missions and congregational development, Moon offers specific practices in evangelism, discipleship, and mission that can spark and enliven our participation in the Reign of God today.

Belonging is declining and belief is changing

With increased globalization and modernization reaching into the furthest corners of the earth also comes the influence of secularization. These three tides of influence impact traditional religious beliefs, practices, and institutions in significant ways. Some modernizing societies see religion on the decline, while others find it thriving in surprising ways. This collection of essays presents the opportunities and the challenges of secularization for the mission of the Church, with hopeful signs and reassurance that God is still at work in a secularizing world. 

Readers will find both analysis and guidance that will assist the Church in an informed, missional engagement with secularization in a variety of contexts—starting with North America, then Europe, Asia, and Africa. Each local church and mission organization must discern the appropriate missional response for evangelism, discipleship, congregational life, and social involvement. To be Against the Tide means regaining your voice, as a church on mission, informed by your context and inspired by the responses of others in theirs.