W. Peeters – författare

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1 produkter

1. 

   Space Marketing

   A European Perspective

   Av W. Peeters

   Häftad, 2001

   1095 kr

   Lägg i varukorg

   Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' …