Walter Mcdowell – författare
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8 produkter
Head's Broadcasting in America
A Survey of Electronic Media
Av Michael McGregor, Paul D. Driscoll m. fl.
Häftad, 2009
2297 kr
Lägg i varukorg
After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney …
Branding TV
Principles and Practices
Av Walter McDowell, Alan Batten
Häftad, 2005
946 kr
Lägg i varukorg
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles …
Understanding Broadcast and Cable Finance
A Primer for the Nonfinancial Managers
Av Broadcast Cable Financial Mana, Walter McDowell m. fl.
Häftad, 2008
633 kr
Lägg i varukorg
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a …
Branding TV
Principles and Practices
Av Walter McDowell, Alan Batten
Inbunden, 2016
2564 kr
Lägg i varukorg
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles …
Understanding Broadcast and Cable Finance
A Primer for the Nonfinancial Managers
Av Broadcast Cable Financial Mana, Walter McDowell m. fl.
Inbunden, 2016
2564 kr
Lägg i varukorg
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a …
Head's Broadcasting in America
A Survey of Electronic Media
Av Michael McGregor, Paul D. Driscoll m. fl.
Inbunden, 2017
3038 kr
Lägg i varukorg
After fifty years of market prominence and incredible demand from loyal users, Heads Broadcasting in America‘s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney …
Head's Broadcasting in America
A Survey of Electronic Media
Av Walter Mcdowell, Paul D. Driscoll m. fl.
E-bok, 2016
2740 kr
Lägg i varukorg
This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
Head's Broadcasting in America
A Survey of Electronic Media
Av Walter Mcdowell, Paul D. Driscoll m. fl.
E-bok, 2016
2740 kr
Lägg i varukorg
This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
