Walter Mcdowell – författare
Visar alla böcker från författaren Walter Mcdowell. Handla med fri frakt och snabb leverans.
6 produkter
Head's Broadcasting in America
A Survey of Electronic Media
Av Michael McGregor, Paul D. Driscoll m. fl.
Häftad, 2009
2309 kr
Lägg i varukorg
After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney …
Branding TV
Principles and Practices
Av Walter McDowell, Alan Batten
Häftad, 2005
951 kr
Lägg i varukorg
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles …
Understanding Broadcast and Cable Finance
A Primer for the Non-Financial Manager
Av Broadcast Cable Financial Mana, Walter McDowell m. fl.
Häftad, 2008
637 kr
Lägg i varukorg
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a …
Branding TV
Principles and Practices
Av Walter McDowell, Alan Batten
Inbunden, 2016
2585 kr
Lägg i varukorg
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles …
Understanding Broadcast and Cable Finance
A Primer for the Non-Financial Manager
Av Broadcast Cable Financial Mana, Walter McDowell m. fl.
Inbunden, 2016
2585 kr
Lägg i varukorg
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a …
Head's Broadcasting in America
A Survey of Electronic Media
Av Michael McGregor, Paul D. Driscoll m. fl.
Inbunden, 2017
3063 kr
Lägg i varukorg
After fifty years of market prominence and incredible demand from loyal users, Heads Broadcasting in America‘s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney …
