Will Grant – författare

Publisher s note: This edition from 2018 is outdated and doesn t make use of the most recent UX best-practices. A new 2nd edition, updated for latest use cases and examples, has now been published.Key FeaturesHear insights from an author who was trained by the Nielsen Norman GroupBrowse over 20 years of collected UX insightsAccept or reject 101 thought-provoking opinions on designChallenge your own ideas on UXBook DescriptionWe want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways!101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design.Enjoy 101 Principles including ‘Good UX has a Beginning, a Middle, and an End’, ‘Make Your Links Look Like Links’, ‘Don't Use Obsolete Icons’, ‘Decide Whether an Interaction Should Be Obvious, Easy, or Possible’, ‘Test with Real Users’, ‘Making the most of fonts’, ‘Good UX for search results’, and ‘Show your user - don't tell your user!’“Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don't even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted.”- Elizabeth Churchill, Director of User Experience at Google“This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.”- Anne-Marie Léger, Designer at ShopifySome more of the 101 UX Principles featured in this book:Work with user expectations not against themHow to build upon established metaphorsHow to arrange navigation elementsHow to introduce new ideas to your userMatching pagination and content structureWhen invention is not good for UXStriving for simplicityReducing user tasksWhat to make clickableMaking the most of fontsMaking your links look like linksPicking the right control for the jobData input and what users care aboutHow to handle destructive user actionsWhen color should not convey informationTappable areas and the size of fingersGetting payment details the right wayUse the standard e-commerce patternIf you really must use a flat designWhen to use progress bars or spinnersDropdowns the right and wrong wayHandling just-off-screen contentHow to do Hamburger menus rightWhen to hide Advanced SettingsGood UX for NotificationsWhat you will learnUse typography well to ensure that text is readableDesign controls to streamline interactionCreate navigation which makes content make senseConvey information with consistent iconographyManage user input effectivelyRepresent progress to the userProvide interfaces that work for users with visual or motion impairmentsUnderstand and respond to user expectationsWho this book is forThis book is for UX professionals (freelance or in-house) looking for shortcuts to making software that users intuitively know how to use across web, desktop, and mobile.

'An ambitious, riveting and essential book that has much to teach us about the recent history of this region, and about the human impulse towards populism that continues to shape the world' Ben Rhodes, bestselling author of The World As It Is'A REVOLUTION IS A STRUGGLE TO THE DEATH BETWEEN THE FUTURE AND THE PAST.' FIDEL CASTROFor more than six decades, Fidel Castro's words have echoed through the politics of Latin America. His towering political influence still looms over the region today.The swing to the Left in Latin America, known as the 'Pink Tide', was the most important political movement in the Western Hemisphere in the 21st century. It involved some of the biggest, most colourful and most controversial characters in Latin America for decades, leaders who would leave an indelible mark on their nations and who were adored and reviled in equal measure.Parties became secondary to individual leaders and populism reigned from Venezuela to Brazil, from Central America to the Caribbean, financed by a spike in commodity prices and the oil-backed largesse of Venezuela's charismatic socialist president, Hugo Chávez.Yet within a decade and a half, it was all over. Today, this wave of populism has left the Americas in the hands of some of the most authoritarian and dangerous leaders since the military dictatorships of the 1970s.

'An ambitious, riveting and essential book that has much to teach us about the recent history of this region, and about the human impulse towards populism that continues to shape the world' Ben Rhodes, bestselling author of The World As It Is'A REVOLUTION IS A STRUGGLE TO THE DEATH BETWEEN THE FUTURE AND THE PAST.' FIDEL CASTROFor more than six decades, Fidel Castro's words have echoed through the politics of Latin America. His towering political influence still looms over the region today.The swing to the Left in Latin America, known as the 'Pink Tide', was the most important political movement in the Western Hemisphere in the 21st century. It involved some of the biggest, most colourful and most controversial characters in Latin America for decades, leaders who would leave an indelible mark on their nations and who were adored and reviled in equal measure.Parties became secondary to individual leaders and populism reigned from Venezuela to Brazil, from Central America to the Caribbean, financed by a spike in commodity prices and the oil-backed largesse of Venezuela's charismatic socialist president, Hugo Chávez.Yet within a decade and a half, it was all over. Today, this wave of populism has left the Americas in the hands of some of the most authoritarian and dangerous leaders since the military dictatorships of the 1970s.

Improve user experience by avoiding common frustrations and focusing on what mattersKey FeaturesBrowse over 20 years of collected UX insightsChallenge your own ideas on UXJoin the online community of UX professionals and learn with the expertsBook Description“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view."-Elizabeth Churchill, Director of User Experience, Google“A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.”-Jeff Gothelf, Author of Lean UX“..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!"-Anne Marie-Leger, Staff Product Designer, Shopify“An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!"-Trent Blakely, Sr. Product Manager, EquinixThis book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read:Essential UX lawsHandy best practicesSnippets of technical knowledge for anyone who wants to work in the digital space101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience.Sneak a peek at some of the new and updated principles in this UX design book:Work with user expectations, not against themMake interactive elements obvious and discoverableOptimize your interface for mobileStreamline creating and entering passwordsRespect users' time and effort in your formsUse animation with care in user interfacesHow to handle destructive user actionsChatbots are usually a bad idea – and how to make them betterUse A/B testing to test your ideasLet users give feedback, but don't hassle themMake it clear to users if they're joining or signing-inOnly use modal views for blocking actionsHow complexity can be good for some usersWhat you will learnWork with user expectations, not against themMake interactive elements obvious and discoverableOptimize your interface for mobileStreamline creating and entering passwordsUse animation with care in user interfacesHow to handle destructive user actionsWho this book is forThis book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products.UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

Improve user experience by avoiding common frustrations and focusing on what matters

Key Features

A ''Shortcut to success'' for less experienced designers and a challenge to some accepted thinking for seasoned UX professionalsBecome a better UX professional and implement experiences that work, avoid common pitfalls, and grow your confidence to fight for the userSave design cycles and make users happier with 101 proven UX principles

Book Description

Design is everywhere. Take a look around you right now and consider the products and services we use every day. You''ll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize and even date have been designed by UX specialists to offer you the best experiences when using their products and services.

Of course, not all online experiences are designed with our best interests in mind. That''s exactly why UX design is such an exciting and rewarding field?by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products.

The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product.

The audiobook includes an exclusive invitation to join an online UX designers'' community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author. See you there!

What you will learn

Work with user expectations, not against themMake interactive elements obvious and discoverableOptimize your interface for mobileStreamline creating and entering passwordsUse animation with care in user interfacesHow to handle destructive user actions

Who this book is for

This audiobook is a distillation of Will''s 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes, and provide experienced professionals with new ideas when building their products.

UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this audiobook extremely useful.