Willemien Brand – författare

As a follow-up to the bestseller Visual Thinking and the second book Visual Doing, the author is releasing two workbooks. These books are great tools to help you kick-start your visual journey and gain the confidence to produce amazing, compelling drawings.The books are crammed with tons of visual exercises, ranging from tracing illustrations to drawing hacks. It will inspire you to design and share your own icons! The Visual Thinking Workbook: Drawing people and interactions, highlights simple ways of drawing people, emotions and interactions. It will hone your drawing skills and give you the confidence to use them in meetings or whenever you want to explain something or visualise a situation.

The concepts are grouped into categories that regularly crop up at the workshops: 'finance', 'technology', 'innovation', 'agile' and 'sales', as well as broader themes such as 'team dynamics', 'way-of-working', 'politics' and 'the world we live in'. This is not a definitive list: every story is different and has its own blend of icons and visuals. My Icon Library is a source of inspiration and a go-to reference for whenever you need a visual that's a tad too complicated for your imagination or a Google Images search. It also works as a great companion to author's other bestselling books: Visual Thinking and Visual Doing.

¿Todavía no te has adentrado en el visual thinking?Cada vez más, la comunicación visual está cobrando importancia en el entorno laboral. La velocidad de los cambios, los avances tecnológicos y la evolución de los nuevos hábitos de consumo han creado un contexto en el que resulta crucial para las empresas ganar agilidad y eficacia.El visual thinking es un conjunto de técnicas visuales que nos permiten sintetizar, plasmar y compartir información de forma impactante y eficaz y que, puestas en práctica, mejoran la rapidez y la creatividad de los equipos.Este libro te proporciona las herramientas que necesitas para perder el miedo al dibujo y expresarte de forma visual, así como los recursos y competencias básicas que te permitirán integrar la narración visual en tu entorno de trabajo.

Comprobada la eficacia de la comunicación visual en los entornos de trabajo, cada vez son más las empresas que apuestan por introducir esta herramienta en sus circuitos comunicativos.Allí donde ''Visual Thinking'' nos enseñó el conjunto de técnicas visuales que nos permiten sintetizar, plasmar y compartir información, ''Visual Doing'' da un paso más allá para mostrarnos cómo usar todas esas herramientas de manera adecuada en el día a día empresarial y desde tres perspectivas fundamentales: yo como individuo, nosotros como equipo y nosotros como empresa.A través de nuevos ejercicios, técnicas y temas, este manual práctico te proporciona todo lo necesario para aprender a aclarar información compleja, proponer estrategias innovadoras y fomentar una cultura visual en tu organización.

After the success of 2017’s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by ‘undeepening’ Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools.Visual Doing will improve your visual craftsmanship and broaden your skillset. It’s a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: ‘me as an individual’, ‘we as a team’ and ‘us as a company.’ It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation.Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

As a follow-up to the bestseller Visual Thinking and the second book Visual Doing, the author is releasing two workbooks. These books are great tools to help you kick-start your visual journey and gain the confidence to produce amazing, compelling drawings.The books are crammed with tons of visual exercises, ranging from tracing illustrations to drawing hacks. It will inspire you to design and share your own icons! The Visual Doing Workbook: Create clear and compelling layouts; focusses on flipcharts and larger, more complex drawings and how to tie together their different elements. It will show you how to grab people’s attention and make your ideas stand out by framing your canvas or making sure it has an eye-catching title.