William A. Cohen - Böcker

Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership, William A. Cohen explores Drucker’s lost leadership lessons—why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself “good or desirable.” While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker’s teachings about leadership have saved many corporations from failure and helped guide others to outstanding success.Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker’s followers. For example, who would have thought that Peter Drucker taught that “leadership is a marketing job” or that “the best leadership lessons for business or any nonprofit organization come from the military”?Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.

Proven leadership strategies used by combat and business leaders to accomplish impossible goalsHeroic Leadership examines military leadership principles as they apply to business and life. Leadership expert and retired general William Cohen describes the eight universal laws of leadership and explains why heroic leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty and hardship. He also shows how to implement Heroic Leadership to attract fellowship, use influence tactics, develop self-confidence, build, coach, and motivate a team, take charge in crisis situations, and take action. Includes real-world examples from business as well, as battle, that follow the eight universal lawsContains proven strategies and techniques to apply the universal laws and multiply the productivity of any group or organizationSuggests little-known, but highly effective methods for building teamwork and esprit de corpsBased on the classic, bestselling books on leadership The New Art of the Leader and the Stuff of HeroesWith a timeless approach to leadership, Heroic Leadership offers innovative ideas for motivating people and helping them to achieve new heights of personal and group performance

With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help.This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs.Inside, you'll find world-class guidance on these topics and more: How and where to find start-up capitalInsuring your businessExtending credit and collecting debtsFinancial record-keepingCarrying out marketing researchPricing products and servicesMarketing and advertising your businessDoing business and marketing onlineRecruiting and managing employeesProtecting your business and avoiding rip-offs

Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why. With this practical guide, you get:* Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan.* Time-saving forms: These worksheets, including 20 new to this edition, help you with different marketing planning tasks, such as profiling target markets and establishing an advertising and publicity budget.* Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans.

From floating barges of urban refuse to dung-encrusted works of art, from toxic landfills to dirty movies, filth has become a major presence and a point of volatile contention in modern life. This book explores the question of what filth has to do with culture: what critical role the lost, the rejected, the abject, and the dirty play in social management and identity formation. It suggests the ongoing power of culturally mandated categories of exclusion and repression.Focusing on filth in literary and cultural materials from London, Paris, and their colonial outposts in the nineteenth and early twentieth centuries, the essays in Filth, all but one previously unpublished, range over topics as diverse as the building of sewers in nineteenth-century European metropolises, the link between interior design and bourgeois sanitary phobias, fictional representations of laboring women and foreigners as polluting, and relations among disease, disorder, and sexual-racial disharmony. Filth provides the first sustained consideration, both theoretical and historical, of a subject whose power to horrify, fascinate, and repel is as old as civilization itself.Contributors: David S. Barnes, U of Pennsylvania; Neil Blackadder, Knox College; Joseph Bristow, U of California, Los Angeles; Joseph W. Childers, U of California, Riverside; Eileen Cleere, Southwestern U; Natalka Freeland, U of California, Irvine; Pamela K. Gilbert, U of Florida; Christopher Hamlin, U of Notre Dame; William Kupinse, U of Puget Sound; Benjamin Lazier, U of Chicago; David L. Pike, American U; David Trotter, U of Cambridge.William A. Cohen is associate professor of English at the University of Maryland and the author of Sex Scandal: The Private Parts of Victorian Fiction.Ryan Johnson is completing his Ph.D. in the Department of English at Stanford University, where he has served as general editor of the Stanford Humanities Review.

Making sense of the body in Victorian literatureWhat does it mean to be human? British writers in the Victorian period found a surprising answer to this question. What is human, they discovered, is nothing more or less than the human body itself. In literature of the period, as well as in scientific writing and journalism, the notion of an interior human essence came to be identified with the material existence of the body. The organs of sensory perception were understood as crucial routes of exchange between the interior and the external worlds. Anatomizing Victorian ideas of the human, William A. Cohen considers the meaning of sensory encounters in works by writers including Charles Dickens, Charlotte BrontË, Anthony Trollope, Thomas Hardy, and Gerard Manley Hopkins. Rather than regarding the bodily exterior as the primary location in which identity categories-such as gender, sexuality, race, and disability-are expressed, he focuses on the interior experience of sensation, whereby these politics come to be felt. In these elegant engagements with literary works, cultural history, and critical theory, Cohen advances a phenomenological approach to embodiment, proposing that we encounter the world not through our minds or souls but through our senses.

Never has the Victorian novel appeared so perverse as it does in these pages-and never his its perversity seemed so fundamental to its accomplishment. Whether discussing George Eliot’s lesbian readers, Anthony Trollope’s whorish heroines, or Charles Dickens’s masturbating characters, William A. Cohen’s study explodes the decorum of mainstream nineteenth-century fiction. By viewing this fiction alongside the most alarming public scandals of the day, Cohen exposes both the scandalousness of this literature and its sexiness.Scandal, then as now, makes public the secret indiscretions of prominent people, engrossing its audience in salacious details that violate the very code of propriety it aims to enforce. In narratives ranging from Great Expectations to the Boulton and Park sodomy scandal of 1870–71, from Eliot’s and Trollope’s novels about scandalous women to Oscar Wilde’s writing and his trials for homosexuality, Cohen shows how, in each instance, sexuality appears couched in coded terms. He identifies an assortment of cunning narrative techniques used to insinuate sex into Victorian writing, demonstrating that even as such narratives air the scandalous subject, they emphasize its unspeakable nature. Written with an eye toward the sex scandals that still whet the appetites of consumers of news and novels, this work is suggestive about our own modes of imagining sexuality today and how we arrived at them. Sex Scandal will appeal to scholars and general readers interested in Victorian literature, the history of sexuality, gender studies, nineteenth-century Britain, and gay, lesbian, and queer studies.