William C. Bogner – författare

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1 produkter

1. 

   Drugs to Market

   Creating Value and Advantage in the Pharmaceutical Industry

   Av William C. Bogner, Howard Thomas

   Inbunden, 1996

   1393 kr

   Lägg i varukorg

   The development and marketing of drugs since the Second World War offers an exemplary demonstration of the impact of technology on competitiveness in a major industry. While focusing primarily on the market in the USA, this study examines also the activities of European firms, their contribution to …