William Chitty – författare

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1 produkter

1. 

   Services Marketing

   Av William Chitty, Steven D'Alessandro m. fl.

   Häftad, 2019

   1253 kr

   Lägg i varukorg

   Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive …