William G. Christ - Böcker

This book, part of the BEA Electronic Media Research Series, brings together top scholars researching media literacy and lays out the current state of the field in areas such as propaganda, news, participatory culture, representation, education, social/environmental justice, and civic engagement. The field of media literacy continues to undergo changes and challenges as audiences are reconceptualized and reconfigured, media industries are transformed and replaced, and the production of media texts is available to anyone with a smartphone. The book provides an overview of these. It offers readers specific examples and recommendations to help others as they develop their own teaching and research agendas. Media Literacy in a Disruptive Media Environment will be of great interest to scholars and graduate students studying media literacy through the lens of broadcasting, communication studies, media and cultural studies, film, and digital media studies.

This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the liberal arts. The book directs philosophical assaults and uses real-life examples to challenge the paralyzing effects of the "seven deadly sins" of media education.

Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growing challenges in assessment. The book is divided into three sections: background and foundational information for assessment; broad assessment strategies that apply to a variety of media, "speech," and theatre courses and programs; and context-specific assessment strategies. While covering a host of topics, it: * provides an overview of assessment and suggests how it might impact communication education, * discusses the elements of program assessment and how linkage of mission statements with outcomes can lead to strong, innovative programs, * compares and contrasts regional association requirements and presents a specific how-to strategy for writing outcome statements, * discusses teaching evaluation and argues that we need to identify the "what" of teaching before we try to measure the "how," * looks at creative ways for formative and summative course evaluation that starts with the creation of an explicit syllabus, * discusses the use of capstone courses as a way of evaluating not only their major but also how students have integrated their "total" educational experience, * suggests the variety of ways that interpersonal communication can be assessed and calls for future research that stresses the "knowledge" component of learning, * reports on a strategy for developing small group communication assessment measures, and * provides media, speech, and theatre faculty and administrators with the background, understanding and tools to build stonger programs and develop better courses and educational experiences for their students.

Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growing challenges in assessment. The book is divided into three sections: background and foundational information for assessment; broad assessment strategies that apply to a variety of media, "speech," and theatre courses and programs; and context-specific assessment strategies. While covering a host of topics, it: * provides an overview of assessment and suggests how it might impact communication education, * discusses the elements of program assessment and how linkage of mission statements with outcomes can lead to strong, innovative programs, * compares and contrasts regional association requirements and presents a specific how-to strategy for writing outcome statements, * discusses teaching evaluation and argues that we need to identify the "what" of teaching before we try to measure the "how," * looks at creative ways for formative and summative course evaluation that starts with the creation of an explicit syllabus, * discusses the use of capstone courses as a way of evaluating not only their major but also how students have integrated their "total" educational experience, * suggests the variety of ways that interpersonal communication can be assessed and calls for future research that stresses the "knowledge" component of learning, * reports on a strategy for developing small group communication assessment measures, and * provides media, speech, and theatre faculty and administrators with the background, understanding and tools to build stonger programs and develop better courses and educational experiences for their students.

Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience.Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.

This book addresses many of the issues facing new and seasoned communication and media administrators. Though there are business-oriented management and leadership books, there is no handbook--to the editor's knowledge--that emphasizes academic administration. This book fills an important gap in the literature by providing--in one place--interesting, important, and useful information that will help administrators by anticipating problems and suggesting strategies for the variety of challenges they face. This scholarly, anecdotal, useful, and very readable volume is conceived as an action handbook that contains philosophical, theoretical, and practical information. It is divided into three sections: background material, programmatic challenges facing administrators, and specific challenges facing administrators. It contains information that both the seasoned administrator and those faculty who are thinking about moving into administration will find useful. Although aimed at the communication and media disciplines, administrators in other fields will also find it valuable. In addition, deans and vice presidents outside the discipline who are responsible for communication and media programs will view the book a "must" read.

This book addresses many of the issues facing new and seasoned communication and media administrators. Though there are business-oriented management and leadership books, there is no handbook--to the editor's knowledge--that emphasizes academic administration. This book fills an important gap in the literature by providing--in one place--interesting, important, and useful information that will help administrators by anticipating problems and suggesting strategies for the variety of challenges they face. This scholarly, anecdotal, useful, and very readable volume is conceived as an action handbook that contains philosophical, theoretical, and practical information. It is divided into three sections: background material, programmatic challenges facing administrators, and specific challenges facing administrators. It contains information that both the seasoned administrator and those faculty who are thinking about moving into administration will find useful. Although aimed at the communication and media disciplines, administrators in other fields will also find it valuable. In addition, deans and vice presidents outside the discipline who are responsible for communication and media programs will view the book a "must" read.

Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes.This timely and critical volume provides detailed discussion on:*developing an assessment plan, placing special emphasis on mission statements;*the development of student-learning outcomes, with chapters reflecting the eleven competencies presented in the ACEJMC requirements; and*indirect and direct measures of student-learning outcomes, ranging from advisory boards to examinations.The volume concludes with case studies of programs at different points in their development of student outcomes, illustrating the implementation of assessment plans in a variety of contexts.As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment.

Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes.This timely and critical volume provides detailed discussion on:*developing an assessment plan, placing special emphasis on mission statements;*the development of student-learning outcomes, with chapters reflecting the eleven competencies presented in the ACEJMC requirements; and*indirect and direct measures of student-learning outcomes, ranging from advisory boards to examinations.The volume concludes with case studies of programs at different points in their development of student outcomes, illustrating the implementation of assessment plans in a variety of contexts.As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment.

This component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs.

The chapters in this component of Assessing Media Education are valuable for those who need to know how to develop an assessment plan.

This book, part of the BEA Electronic Media Research Series, brings together top scholars researching media literacy and lays out the current state of the field in areas such as propaganda, news, participatory culture, representation, education, social/environmental justice, and civic engagement. The field of media literacy continues to undergo changes and challenges as audiences are reconceptualized and reconfigured, media industries are transformed and replaced, and the production of media texts is available to anyone with a smartphone. The book provides an overview of these. It offers readers specific examples and recommendations to help others as they develop their own teaching and research agendas. Media Literacy in a Disruptive Media Environment will be of great interest to scholars and graduate students studying media literacy through the lens of broadcasting, communication studies, media and cultural studies, film, and digital media studies.

This component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs.

The chapters in this component of Assessing Media Education are valuable for those who need to know how to develop an assessment plan.

This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the liberal arts.

Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience.Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.