William J. Holstein – författare

At a time when debate is raging about how to create jobs and revive the American economy, veteran business writer William J. Holstein argues that the best way for us to recover our economic footing is to do what Americans do best-innovate and create new industries. Contrary to the perception that the American economy has run out of inspiration and new ideas, Holstein uses compelling case studies to celebrate the innovation and business success being experienced in many industries, from technology and energy to retraining and exporting, across the country, from Boston to Orlando, Pittsburgh to San Diego.In the face of economic powerhouses such as Japan and China that are pursuing conscious national strategies, Holstein argues that Americans must find new avenues of cooperation among universities, business, and government to create the kind of sustainable growth we need. Replete with fresh insights into how Americans can create a real economic recovery, The Next American Economy is essential reading for business leaders, politicians, strategists, and anyone who cares about our future.

Today''s CEOs are facing a major communications problem: they''re getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.In Manage the Media (Don''t Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company''s communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company''s public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to:- Make sure that your message is always heard - Work with coalitions of labor, environmental, religious, and shareholder groups more effectively- Put press relations first- Establish and maintain positive relationships with the media- Manage the explosion of social mediaManage the Media (Don''t Let the Media Manage You) is the resource you need now. Your reputation--and your company''s--are depending on it.From our new Memo to the CEO series--solutions-focused advice from today''s leading practitioners.