William J. Holstein - Böcker

Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue. In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to: - Make sure that your message is always heard - Work with coalitions of labor, environmental, religious, and shareholder groups more effectively - Put press relations first - Establish and maintain positive relationships with the media - Manage the explosion of social media Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation--and your company's--are depending on it.From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

The ThinkPad notebook computer has been at the center of the digital revolution that has transformed millions of lives around the world, allowing users to obtain access to their documents, pictures and other personal data from virtually anywhere at any time. More than 100 million ThinkPads have been sold since they were introduced in 1992, some twenty-five years ago. ThinkPads played a prominent role in NASA's space exploration and at the International Space Station. They accompanied explorers who traversed the entire length of the Nile River and conquered Mount Everest. ThinkPads also played a major role in changing the very architecture of how humanity's knowledge is stored and made available.In this book, Arimasa Naitoh, the father of the ThinkPad, collaborates with American business journalist and author William J. Holstein to write candidly about the incredible technological and personal struggles he and fellow engineers faced. And he offers his vision of the future of mobile computing—because this revolution is not even close to being finished.