William J. McEwen – författare
Visar alla böcker från författaren William J. McEwen. Handla med fri frakt och snabb leverans.
2 produkter
Married to the Brand
Why Consumers Bond With Some Brands for Life
Ljudbok, 2016
413 kr
Lägg i varukorg
Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate “relationship management” software. The …
Married to the Brand
Why Consumers Bond With Some Brands for Life
Inbunden, 2005
259 kr
Lägg i varukorg
Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate “relationship management” software.The …
