Wolfram Wördemann – författare
Visar alla böcker från författaren Wolfram Wördemann. Handla med fri frakt och snabb leverans.
2 produkter
Impossible Advantage
Winning the Competitive Game by Changing the Rules
Av Wolfram Wördemann, Andreas Buchholz m. fl.
Inbunden, 2009
382 kr
Lägg i varukorg
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, …
What Makes Winning Brands Different?
The Hidden Method Behind the World's Most Successful Brands
Av Andreas Buchholz, Wolfram Wördemann
Inbunden, 2000
532 kr
Lägg i varukorg
This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven …
