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2 121 kr
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658 kr
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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Del 14479 - Lecture Notes in Computer Science
Computational Data and Social Networks
12th International Conference, CSoNet 2023, Hanoi, Vietnam, December 11–13, 2023, Proceedings
Häftad, Engelska, 2024
875 kr
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This book constitutes the refereed conference proceedings of the 12th International Conference on Computational Data and Social Networks, CSoNet 2023, held in Hanoi, Vietnam, in December 2023. The 23 full papers and 14 short papers presented in this book were carefully reviewed and selected from 64 submissions.