This empirically rich volume presents a holistic picture of the electoral process in Indian states and the return of the BJP to power. Drawing on the 2019 elections, it presents ground-level data to understand various aspects of elections: the nature of campaigning, caste, class and identity politics, electoral issues, poll strategies of different parties in the fray, electoral issues, electoral verdicts, the contestants, the leadership factor, the formation of government, among other empirical details. The essays underline the determinants of electoral behaviour by looking into the correlation between the background variables of voters and their voting choices. The essays also compare and contrast the 2019 election verdicts from the earlier elections held in the state under study. A long view of Indian state politics, this book will be essential reference for scholars and researchers of politics, especially political processes, and South Asian studies.

This empirically rich volume presents a holistic picture of the electoral process in Indian states and the return of the BJP to power. Drawing on the 2019 elections, it presents ground-level data to understand various aspects of elections: the nature of campaigning, caste, class and identity politics, electoral issues, poll strategies of different parties in the fray, electoral issues, electoral verdicts, the contestants, the leadership factor, the formation of government, among other empirical details. The essays underline the determinants of electoral behaviour by looking into the correlation between the background variables of voters and their voting choices. The essays also compare and contrast the 2019 election verdicts from the earlier elections held in the state under study. A long view of Indian state politics, this book will be essential reference for scholars and researchers of politics, especially political processes, and South Asian studies.

This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.

The volume:

A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.

This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.

The volume:

A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.

The book examines the influence of context in which elections in contemporary India take place. It explores the interplay of elements of democracy and governance in electioneering—a process of the conglomeration of everything related to the election, including campaigns, approach of political parties, approach of election commission, code of conduct, election manifestos, voting and—message-design of electoral communication in India.

The volume:

• Is founded on a variety of conceptual approaches: political economy approach, public sphere approach, community and context approach, federalism approach, institutional approach, and cultural approach.

• Draws on qualitative and quantitative analysis of rigorous field data.

• Underscores the contexts, contours, and cultures of elections in India;

• Analyses the ‘narratives’ inherent in electoral campaigns and electoral marketing;

• Studies complex, overlapping and multidimensional ways elections can be studied;

• Explicates the goal of electioneering in contemporary India—whether it is an ‘institution-driven’ or an ‘actor-driven’ process.

The volume will be essential reading for students, teachers and researchers of Indian politics and South Asian studies.

The book examines the influence of context in which elections in contemporary India take place. It explores the interplay of elements of democracy and governance in electioneering—a process of the conglomeration of everything related to the election, including campaigns, approach of political parties, approach of election commission, code of conduct, election manifestos, voting and—message-design of electoral communication in India.

The volume:

• Is founded on a variety of conceptual approaches: political economy approach, public sphere approach, community and context approach, federalism approach, institutional approach, and cultural approach.

• Draws on qualitative and quantitative analysis of rigorous field data.

• Underscores the contexts, contours, and cultures of elections in India;

• Analyses the ‘narratives’ inherent in electoral campaigns and electoral marketing;

• Studies complex, overlapping and multidimensional ways elections can be studied;

• Explicates the goal of electioneering in contemporary India—whether it is an ‘institution-driven’ or an ‘actor-driven’ process.

The volume will be essential reading for students, teachers and researchers of Indian politics and South Asian studies.

This empirically rich volume presents a holistic picture of the electoral process in Indian states and the return of the BJP to power. Drawing on the 2019 elections, it presents ground-level data to understand various aspects of elections: the nature of campaigning, caste, class and identity politics, electoral issues, poll strategies of different parties in the fray, electoral issues, electoral verdicts, the contestants, the leadership factor, the formation of government, among other empirical details. The essays underline the determinants of electoral behaviour by looking into the correlation between the background variables of voters and their voting choices. The essays also compare and contrast the 2019 election verdicts from the earlier elections held in the state under study. A long view of Indian state politics, this book will be essential reference for scholars and researchers of politics, especially political processes, and South Asian studies.

This empirically rich volume presents a holistic picture of the electoral process in Indian states and the return of the BJP to power. Drawing on the 2019 elections, it presents ground-level data to understand various aspects of elections: the nature of campaigning, caste, class and identity politics, electoral issues, poll strategies of different parties in the fray, electoral issues, electoral verdicts, the contestants, the leadership factor, the formation of government, among other empirical details. The essays underline the determinants of electoral behaviour by looking into the correlation between the background variables of voters and their voting choices. The essays also compare and contrast the 2019 election verdicts from the earlier elections held in the state under study. A long view of Indian state politics, this book will be essential reference for scholars and researchers of politics, especially political processes, and South Asian studies.

This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.

The volume:

A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.

This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.

The volume:

A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.

The book examines the influence of context in which elections in contemporary India take place. It explores the interplay of elements of democracy and governance in electioneering—a process of the conglomeration of everything related to the election, including campaigns, approach of political parties, approach of election commission, code of conduct, election manifestos, voting and—message-design of electoral communication in India.

The volume:

• Is founded on a variety of conceptual approaches: political economy approach, public sphere approach, community and context approach, federalism approach, institutional approach, and cultural approach.

• Draws on qualitative and quantitative analysis of rigorous field data.

• Underscores the contexts, contours, and cultures of elections in India;

• Analyses the ‘narratives’ inherent in electoral campaigns and electoral marketing;

• Studies complex, overlapping and multidimensional ways elections can be studied;

• Explicates the goal of electioneering in contemporary India—whether it is an ‘institution-driven’ or an ‘actor-driven’ process.

The volume will be essential reading for students, teachers and researchers of Indian politics and South Asian studies.

The book examines the influence of context in which elections in contemporary India take place. It explores the interplay of elements of democracy and governance in electioneering—a process of the conglomeration of everything related to the election, including campaigns, approach of political parties, approach of election commission, code of conduct, election manifestos, voting and—message-design of electoral communication in India.

The volume:

• Is founded on a variety of conceptual approaches: political economy approach, public sphere approach, community and context approach, federalism approach, institutional approach, and cultural approach.

• Draws on qualitative and quantitative analysis of rigorous field data.

• Underscores the contexts, contours, and cultures of elections in India;

• Analyses the ‘narratives’ inherent in electoral campaigns and electoral marketing;

• Studies complex, overlapping and multidimensional ways elections can be studied;

• Explicates the goal of electioneering in contemporary India—whether it is an ‘institution-driven’ or an ‘actor-driven’ process.

The volume will be essential reading for students, teachers and researchers of Indian politics and South Asian studies.