Ying Hua – författare

This book explores a wide range of methodological approaches to examining various forms of workplace physical environments. It focuses on pressing questions regarding the relationship between the spatial component of the workplace, including its progressive hybridisation with other physical and virtual places, and its users, be they public organisations, private companies, or start-up businesses and solopreneurs.International contributors address a range of methods that are applicable both in research and practice to confront the most cutting-edge workplace-related issues. The assumption is that work has been changing, thanks to the virtualisation of many activities, and that homeworking and hybrid working modes are expected to increase significantly after Covid-19. Thus, spaces hosting work need to adapt accordingly. Researchers and practitioners have been struggling to determine how much space will be needed by companies, what kind of space will better host different work activities, which workers are more suited for working from home, and which instead are more productive if they have an office-based working arrangement. The necessary evolution of the office should follow evidence-based decisions on the abovementioned matters, which are only possible through rigorous investigations. This volume aims to support these investigations, which call for inventive applications of qualitative and quantitative methodologies. By doing so the book will encourage solid practices and thorough research agendas in workplace design, management, and use.Contributions come from different disciplines, including facilities management, real estate management, psychology, design, architecture, sociology, and organisation studies. Chapters highlight the importance of appropriate methodologies, borrowed from different fields, in addressing contemporary questions and developments in workplaces. By analysing the challenges and opportunities for conducting rigorous research in different workplace settings, this book will be critical reading for both academics and students, as well as for decision-makers and professionals who deal with workplace design and management.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

This book explores a wide range of methodological approaches to examining various forms of workplace physical environments. It focuses on pressing questions regarding the relationship between the spatial component of the workplace, including its progressive hybridisation with other physical and virtual places, and its users, be they public organisations, private companies, or start-up businesses and solopreneurs.International contributors address a range of methods that are applicable both in research and practice to confront the most cutting-edge workplace-related issues. The assumption is that work has been changing, thanks to the virtualisation of many activities, and that homeworking and hybrid working modes are expected to increase significantly after Covid-19. Thus, spaces hosting work need to adapt accordingly. Researchers and practitioners have been struggling to determine how much space will be needed by companies, what kind of space will better host different work activities, which workers are more suited for working from home, and which instead are more productive if they have an office-based working arrangement. The necessary evolution of the office should follow evidence-based decisions on the abovementioned matters, which are only possible through rigorous investigations. This volume aims to support these investigations, which call for inventive applications of qualitative and quantitative methodologies. By doing so the book will encourage solid practices and thorough research agendas in workplace design, management, and use.Contributions come from different disciplines, including facilities management, real estate management, psychology, design, architecture, sociology, and organisation studies. Chapters highlight the importance of appropriate methodologies, borrowed from different fields, in addressing contemporary questions and developments in workplaces. By analysing the challenges and opportunities for conducting rigorous research in different workplace settings, this book will be critical reading for both academics and students, as well as for decision-makers and professionals who deal with workplace design and management.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines’ registerial activity patterns in terms of macro-level configuration and micro-level multimodal realizations, interprets their situated contextual patterns that delineate the construction of corporate identities and further explains the influence of cultural factors. Given that this book offers theoretical contributions to corporate identity and cross-cultural communication research, practical guidance on PR practices, especially in the context of Chinese enterprises going global, and pedagogical insights for business communication courses, this book will be of particular benefit to researchers in linguistics, management and communication studies, PR practitioners, and both lecturers and learners of business communication courses.