Yue Meng-Lewis – författare

This book adds a new dimension to our understanding of the global esports industry by examining its significance in the context of global geopolitics and economics. As perhaps the most rapidly growing sector of the sports and entertainment industry worldwide, esports is now both a glittering prize and a powerful tool for sporting organisations, international business, and national and regional governments, and this book critically examines its transformative potential and structural complexities. Presenting a series of contemporary case studies alongside evidence-based analysis, the book examines how esports intersect with global economic, political, cultural, and organisational dynamics. This book moves beyond abstract theories to provide powerful insights, from both industry professionals and academics, into the roles and functions of esports within global power structures. It explores key themes in geopolitical economy - including global economic interests, soft power, cultural diplomacy, organisational strategy, and socio-political dynamics – and in sport and gaming studies, including the rapid development of esports in the MENA region, driven by strategic investment from countries like Saudi Arabia; the current dominance of esports in North America and Asia founded on more advanced ecosystems, innovation and leadership; and regulatory and cultural debates in Europe. Showcasing cutting-edge research and the most important current debates, topics and issues, this book is essential reading for anybody with an interest in esports, gaming, the politics or economics of sport, geopolitics, diplomacy or international business.

Written by Chinese authors who having both successfully completed Masters degrees and PhDs and become lecturers at UK universities, are equipped to provide Chinese students with straightforward guidance to help overcome the cultural and language difficulties they are confronted with, and to support them in their undertaking of the research methods section of their dissertations.

The book comprehensively covers both the theory and practice and includes a number of features to support learning including:

Chinese translations of key concepts and definitions Tips about how to use different methods in the Chinese context Clear definitions of key terms Short illustrative examples A list of useful resources about Chinese research

The book also features examples of Chinese research from the authors’ own work and from top journals to illustrate how the methods can be applied in the Chinese context.

Suitable reading for undergraduate and postgraduate students across all business and management disciplines.