Z. Zhang – författare
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5 produkter
Strategies for Success in Retail (Collection)
Av Jagmohan Raju, Z. Zhang m. fl.
2011
1101 kr
Lägg i varukorg
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new …
Smart Pricing
How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Häftad, 2015
324 kr
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In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, …
