Zhao Shuming – författare

This handbook, representing the collaboration of 36 scholars, provides a multi-faceted exploration of Chinese business and management.The volume represents an ‘inside-out’ perspective, offering local knowledge and experience, in conjunction with an ‘outside-in’ approach, presenting measured and sensitive observations from an outsider’s perspective. The handbook’s approach is organised around five key themes:Cultural and institutional contexts for business in ChinaManagement, including digital marketing and entrepreneurshipWork and employment, covering gender and trade unions in the workplaceHuman resource management and human resource development in Chinese businesses, including multinational corporations in the UKBusiness and economic overviews, revealing the impact of guanxi relations and networks on Chinese business and managementRevealing major recent developments in Chinese business and management alongside an appreciation of the unique historical, institutional, and cultural context of Chinese business and management, this book is a must-read for scholars, students, and educators of Chinese business and theory, and business in Asia.