Zifei Fay Chen – författare
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6 produkter
Strategic Communication for Startups and Entrepreneurs in China
Av Linjuan Rita Men, Yi Grace Ji m. fl.
Inbunden, 2019
1024 kr
Lägg i varukorg
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research …
Strategic Communication for Startups and Entrepreneurs in China
Av Zifei Fay Chen, Yi Grace Ji m. fl.
E-bok, 2019
436 kr
Lägg i varukorg
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research …
Strategic Communication for Startups and Entrepreneurs in China
Av Zifei Fay Chen, Yi Grace Ji m. fl.
E-bok, 2019
446 kr
Lägg i varukorg
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research …
Strategic Communication for Startups and Entrepreneurs in China
Av Linjuan Rita Men, Yi Grace Ji m. fl.
Häftad, 2021
382 kr
Lägg i varukorg
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research …
MetricsMan
It Doesn't Count Unless You Can Count It
Av Don Bartholomew, Zifei Fay Chen
Häftad, 2016
266 kr
Lägg i varukorg
MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against …
MetricsMan
It Doesn’t Count Unless You Can Count It
Av Don Bartholomew, Zifei Fay Chen
E-bok, 2016
177 kr
Lägg i varukorg
MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against …
