Zoeanna A. Mayhook – författare

Serves as both a source for international business information and as a guide to finding and accessing global resources.Significant changes have occurred in the content and delivery of business information, thanks to the growth and availability of information on the Internet. This up-to-date volume provides guidance in these critical areas: company information; market and industry research; investments, trade, and currencies; and country analysis.This timely resource for international business information is useful for information professionals who need to gain a stronger foundation and deeper understanding of the scope, scale, and depth of business information along with its many uses. It provides direction on how to find and access global resources, as well as offering underlying explanations for how these types of information and sources can be used within a business context. Each chapter contains detailed use cases to teach readers how to think critically about a business research question, define the information gaps, and determine the best sources of information. These use cases cover different types of information users and different countries/regions to showcase how information availability varies broadly across the world. Each chapter also contains a section on the intercultural context of business information, which impacts how information is created and used.